Node Group

How are corporate organizations driving wellness and engagement through sport? Join us live on UBC’s Good Morning Uganda today at 8:00 AM for an engaging discussion on The .

Thank you for sharing your time, knowledge and experience with us. Your insights on inclusive communication, mentorship, authentic storytelling and creating opportunities for the next generation were both thoughtful and inspiring.

We truly appreciate the value you brought to the masterclass and the impact of your contribution.

Thank you Gilles Martial , for sharing your time, experience and perspective with us. Your powerful reflections on breaking barriers, recognising potential, investing in emerging professionals and creating pathways for young African talent gave us a lot to think about.

We truly appreciate the knowledge and inspiration you brought to the masterclass, and the generosity with which you shared your experience.

Some people bring a skill to the team. Reigns brings many.

He is creative, hardworking, dependable and, above all, a real team player, always ready to contribute, step in and get things done. He brings good energy to the room and gives his best to whatever is in front of him.

Today, we celebrate the person behind all that talent and dedication.

Happy Birthday, Reigns.
Here’s to more ideas, more growth, more wins and a beautiful year ahead.

What happens when planning fails the faithful?

The Martyrs’ Day pilgrimage to Namugongo is a cornerstone of faith and national unity. But in 2023, viral footage of elderly pilgrims collapsing under severe heat and a lack of basic welfare support shifted the conversation from celebration to public outcry.

It served as a stark reminder: In crisis communications, operational readiness must match brand promises. 

What happens when an academic webinar completely splits public opinion?

When Victoria University brought a popular socialite to headline a webinar on modern relationships, it sparked widespread debate, drawing criticism from parents, traditionalists, and government bodies alike.

Most brands would retreat. Victoria University leaned in. 
Check out the breakdown above to see how calculated positioning turned a high-stakes crisis into a powerful case study in brand differentiation.

#

In Uganda’s cultural economy, sponsorship is never purely transactional. It carries deep symbolic weight. When Absa Bank Uganda’s absence from the Busoga royal wedding sparked national debate, it highlighted a critical lesson for brands: in the absence of an early narrative, public perception will define your motives for you.

Catch us live on Good Morning Uganda on UBC today, Monday, 21st September 2026 at 8:00 AM, as we unpack everything you need to know about The 2026 Corporate Run.

Ian Rumanyika, Chairman of the Corporate Run, will join in, alongside Lyn Tukei, PR and Communications Manager at the Capital Markets Authority, for an engaging conversation on what’s in store. 

Environmental pressure reshaped one of Uganda’s biggest brand narratives. Here is how Coca-Cola shifted from plastic backlash to a sustainability reset.

We’re officially 24 hours away! 🚨
Tomorrow, communications professionals from across Africa gather online to unpack how inclusive strategy elevates public relations. If you haven’t secured your spot yet, now is the time.