Event Rental Systems, Inc.

The rental businesses that win next spring won’t wait until spring to start marketing.

This Wednesday, September 23 at 5 PM CT, join ERS Marketing Manager Dustin Sartoris and ERS Director of SEO Don Phelps for The Off-Season Advantage: How to Win Spring Bookings Before Your Competitors Wake Up.

We’ll break down what you can be doing during the slower months to:

• Keep your business visible when competitors go quiet
• Strengthen your SEO before the spring searches start
• Make your ad dollars work smarter
• Build momentum now for next season’s bookings

Your off-season doesn’t have to be downtime.

It can be the head start that puts you ahead of the competition when customers start booking again.

👉 Sign up here: https://hubs.li/Q04xZnFb0

Busy season won’t last forever.

And when it ends, your marketing should already be preparing you for the next busy season.

Join ERS Marketing Manager Dustin Sartoris and ERS Director of SEO Don Phelps on September 23 at 5 PM CT for The Off-Season Advantage: How to Win Spring Bookings Before Your Competitors Wake Up.

We’ll talk through how to use the slower months to:

• Stay visible in your market
• Build stronger SEO
• Make smarter decisions with your ad spend
• Start building momentum for spring bookings

Because the work you do in the off-season can put your rental business in a stronger position when demand picks back up.

👉 Register here: https://hubs.li/Q04xV3Ss0

Party rental season may slow down this time of year, but some of your business expenses do not.

Christmas light installation can give rental operators another way to generate revenue using resources they already have during the off-season.

But that overlap doesn't automatically make it the best off-season service for your business. Equipment costs, insurance, maintenance, and service calls are all factors that need to be considered before making the investment.

Our latest guide looks at the advantages and potential drawbacks of Christmas light installation to help you decide whether it makes sense for your rental business.

Read the full blog: https://hubs.li/Q04xplfN0

Today, we pause to remember the lives lost on September 11, 2001, and the families and communities forever changed.

We honor the courage of the first responders and everyday people who stepped forward to help others, and the compassion of those who cared for one another in the days that followed.

To everyone remembering someone they love today, our thoughts are with you.

Good marketing earns the first booking. A great customer experience can earn future ones.

When booking is simple, communication is clear, and delivery goes as promised, customers are more likely to rent again, leave a positive review, and recommend your business to others.

One successful party rental operator recently shared on the Booked Solid podcast that 60% of his bookings come from repeat customers and referrals.

This is why customer experience is more than a service issue.
It's an important source of future business.

Our latest guide explains how to deliver a consistent customer experience before, during, and after every event.

Read the full blog: https://hubs.li/Q04vhdTf0

Customer service should not end when the equipment is picked up.

Post-event follow-ups give you one more opportunity to thank the customer, make sure everything went smoothly, and show them that their experience mattered.

It can also turn a great rental experience into a review that helps future customers feel more confident booking with you.

The key is to make the process:

• Timely
• Personal
• Simple
• Consistent

Our guide covers when to ask for reviews, which channels to use, and how automation can make follow-up easier.

Read the full guide here: https://hubs.li/Q04tCMkY0

The best approach to local marketing is a multi-channel one.

For party rental companies, that means building visibility and trust across the places your customers use:

• Your Google Business Profile helps nearby customers discover you
• Local directories strengthen your presence
• Facebook groups put you in front of people actively planning events
• Relationships with schools, churches, venues, and community organizations create repeat bookings and referrals

We created a local marketing guide for party rental companies that breaks down how these channels can work together to help you reach more nearby customers and turn local visibility into more booked events.

Read the guide:
https://hubs.li/Q04rHpYN0

Peak event season means peak myths.

We're breaking down what event operators think is true vs. what actually works when the bookings heat up.

Swipe through to learn the reality behind common myths in party rentals, catering, wedding planning, and more. Don’t forget to tag a vendor who needs to see this.



Aisle Planner Total Party Planner

Are you charging the same price for a Tuesday as you are for a Saturday?
That flat-rate approach may be leaving money on the table.

Dynamic pricing is a strategy that helps party rental businesses optimize rates based on demand and timing.

That will help you're party rental business with:

• Higher margins on peak dates
• More bookings during slower weekdays
• Better use of inventory that might otherwise sit idle
• Pricing decisions based on real booking data instead of guesswork

ERS can help automate those pricing rules so your rates adjust without constant manual updates.

Read our latest blog to learn how dynamic pricing can help you increase revenue without adding the same level of delivery, labor, and logistics costs.

https://hubs.li/Q04qHqvn0

Best Event Management Software to Ace Wedding Planning The leading platforms to streamline wedding planning: Total Party Planner (TPP), Aisle Planner Pro (AP), and Event Rental Systems (ERS).