TSEC

Corporate events don't have a value problem 💡. They have a currency problem 💸.

Event leaders know the event works. CMOs ask for clicks 📊, impressions and attribution. Same goal, different language.

Last night in NYC 🗽, TSEC sponsored the International Corporate Events Network Leadership Dinner, where that gap was the whole conversation. Our own, Lee Branscome, was there for it.

The fix 🔑: one shared measurement language.

We're proud to back the conversation and ready to help change it 🙌.

What happens when you take learning out of the classroom? 🎬

This week, 18 NC State University Parks, Recreation & Tourism Management (NC State PRTM) students stepped inside TSEC Studios, and behind the scenes of the events and video production world.

Hunter and Ben gave them a look at the studio floor, cameras, lighting, audio, the control room and the technology that brings it all together.

Then we flipped the script 😎

Students took turns behind the cameras 🎥 , on the teleprompter and in front of the lens, getting hands-on with what it actually takes to produce a video.

The questions were smart. The energy was contagious. And the excitement around what’s possible was impossible to miss.

Sometimes, you don’t discover your future by sitting in a classroom. You discover it by stepping into it. 🪄

Continuous 📚 learning keeps us sharp…for our team, our clients and the work we create.

Last week, Joy Matheny represented TSEC at HubSpot UNBOUND alongside Gemma Downing from our parent company, DRPG, connecting with 13,000 sales and marketing professionals taking in fresh perspectives on strategy, AI and leadership.

Plenty to take away. Even more to put into action 🙌.

Most sales kickoffs leave people fired up for…maybeeee 72 hours? 🤯

Then Monday hits.

The inbox fills back up 📧. The energy from that big keynote fades. And within a month, no one remembers the goals. 🤷🤷🏻‍♀️🤷‍♂️

We build SKOs differently. Strategy first, experience-led and designed so the impact lasts 📈 well past the event itself.

⏳Q1 comes fast.

Your team deserves a kickoff that actually sticks.

User conferences aren’t about product updates. They’re about belonging. When customers feel a part of something bigger than a subscription, they stay, advocate and bring others.

This week, Gemma and Joy are heading to the Unbound conference, with 13,000+ fellow HubSpot users. They’ll be sharing their experience on our Instagram stories.

Follow along and tell us: what’s the best user conference you’ve attended and what made it stick?

Loyalty used to be the glue 🤝. Now? Employers restructure, people job-hop, and nobody’s sure what commitment means anymore.

So how do you keep a company aligned when the ground keeps shifting?

You get everyone in a room.📍Literally.

A town hall is the moment when you tell people what’s actually happening with the business. You share the real picture 📊, rally the team 📣 and align on what matters for the new year.

✨Trust, morale, transparency, shared purpose. That’s what you get when you host a town hall.

When was the last time your whole company was in one room?

We’re backkkkkk! 🍎

Another semester, another round of future getting the real story on corporate events from our very own Kiku Vives.

He recently helped kick off the fall semester of the NC State University Special Event Planning course, sharing what it takes to plan and produce them.

No textbook 📚, just real experience from someone who does this for a living. 🪄

A special thanks to Whitney Freberg, CMP, CAPM, for having our team back this year 🐺❤️.

Some things you just don't get with a virtual event.

★ An organic "it's SO good to see you" with a hug.
★ A handshake to seal a deal.
★ A high-five from a co-worker.
★ Laughing together with your team.
★ Becoming emotional when you're recognized for your work in front of the entire company.

We live for these moments ♥️

Do you think you know the TSEC Star red color? Head on over to our LinkedIn page to drop your guess in the comments for a chance to win a surprise gift!

www.linkedin.com

Q4 planning is happening in boardrooms across the country, which means the window to design a truly memorable sales kickoff is ⏳ narrowing fast.

A great SKO is not just a meeting. It’s a movement that shifts mindset 🤔, aligns your team 🙌, and sets the trajectory for the entire year 💥🏆.