A2Z The Agency

Kohler Foundation, Inc. is celebrating its 82nd season, and we had the pleasure of giving its print materials a fresh new look to match the incredible talent coming to Kohler, WI. 🎭✨

Our design team developed a refreshed visual identity for the season and brought it to life across the printed pieces audiences will see throughout the year, creating a cohesive look that builds excitement from the first glance to opening night.

🎟️ With an incredible lineup ahead, there’s plenty to look forward to. We highly recommend checking out the performances and getting your tickets before they are gone!

A2Z The Agency

Talk about a dream project! We had the pleasure of working with fine artist Ginnie Cappaert, owner of Cappaert Contemporary Gallery, to create a book showcasing her stunning body of work.

Our goal was to create a clean, flexible design system that gives each piece room to breathe while creating a cohesive visual experience from cover to cover.

The result is a book where the art takes center stage. 🎨✨

A2Z The Agency

☘️ We’re getting into the Irish spirit with Irish Fest of the Fox Cities!

We’ve been designing social content for this fest for a few years now, giving the look a little refresh each year while staying within the visual identity we established together. From promoting entertainment and ticket sales to sharing event updates, we’ve enjoyed helping keep the fest’s social presence feeling cohesive and recognizable year after year.

And lucky for us, Irish Fest Fox Cities is happening this weekend!

See you there! 🇮🇪☘️

A2Z The Agency

Refresh or rebrand? They’re not quite the same thing.

A brand refresh can breathe new life into an existing identity without starting from scratch. It may mean refining the visuals, updating the messaging, adjusting the tone, or creating more consistency in how the brand shows up.

A rebrand goes deeper. It takes a closer look at who you are, where you’re going, who you’re trying to reach, and how your brand needs to communicate moving forward.

The right approach depends on what has changed.

Sometimes a brand needs a new coat of paint. Sometimes it needs a new foundation.

Knowing the difference is a good place to start.

A2Z The Agency

What moved forward this week?

Strategy projects. PR conversations. Digital ads. Print ads. Meeting prep. Client touchbases. Social creative. Production details. An impact report off to the printer.

Not every week ends with one big reveal, but a lot of good work can move forward in the in-between.

And those steps matter.

A few good reasons to make a stop in Ellison Bay📍

Blue Bear Ellison Bay, della Porta, and La Piazza offer three distinct dining experiences, each with its own personality and approach to the table. We brought the three together in this print piece, and we're not saying the food and drinks made us hungry... but we aren't denying it either.

Type worth the hype: Fifties Variable.

Bold, playful, unexpected, and full of character, this typeface brings instant personality to a layout.

We love how it can feel nostalgic, expressive, chunky, and memorable all at once, while still giving plenty of flexibility to play with scale, movement, and contrast.

A typeface with a lot of presence, and plenty of room to have fun with it.

Our favorite kind of project?

It’s not always the biggest one, the flashiest one, or the one with the most moving pieces.

It’s the kind with clear goals, open conversation, thoughtful collaboration, and room to make the work better along the way.

Because when everyone cares about where the work is going, the process gets stronger, and so does the final result.

Did someone say National Nonprofit Day? 💛 What better way to celebrate than by highlighting our partnership with the Community Foundation for the Fox Valley Region!

The Community Foundation came to us with a vision: transform its annual report from a folded brochure into a more expansive, story-driven booklet. 📖 More stories meant more opportunities for creativity, connection, and visual impact, and we couldn’t wait to bring it all to life.

Sweeps of color flow throughout the report, representing the connections between the community and its many areas of impact. Bold imagery commands attention, while a new complementary typeface and custom cutout shapes reinforce the flowing visual style and draw readers into each story.

To showcase the Community Foundation’s growth from 2020 through 2025, we developed an entirely new approach to the financial section. 📊 A clear visual hierarchy and custom data visualizations transform complex information into an engaging, easy-to-navigate spread of impact.

Swipe through to see how strategy, storytelling, and thoughtful design came together in this year’s report! 👉

A2Z The Agency