SE Automation
SE Automation is a Wisconsin-based company with an exclusive focus on selling and supporting the Siemen's line of automation products.
Founded in 2004 as a sister company to Standard Electric Supply Co., we aim to provide superior technical support.
09/30/2026
Thanks to all who came out for our Green Bay Packer Watch Party at Heartbreakers in Eau Claire, WI! While it would have been nice if the Packers held up their end of the bargain by winning, we had good food and a great time with our customers and our supplier partners! Thanks to Siemens and ABB T&B for sponsoring this event!
09/29/2026
Too much I/O complexity can slow down control panel design and installation.
Siemens SIMATIC ET 200BL brings distributed I/O closer to the equipment, helping simplify industrial automation applications.
See how it works: https://hubs.li/Q04yv6Sz0
09/16/2026
Good weather, great conversations, and even better partnerships.
Our Bullseye Golf Outing in Wisconsin Rapids brought together customers, suppliers, and the Standard Electric/SE Automation team for a day focused on building relationships that extend beyond the course.
Thank you to our sponsors Siemens, Eaton Crouse-Hinds, Littelfuse, Rittal, and YAGEO/Telemecanique Sensors, and to everyone who spent the day with us.
Strong partnerships continue to be one of the most valuable tools in our industry.
09/07/2026
๐๐จ๐ฐ ๐ฆ๐ฎ๐๐ก ๐๐จ๐ฐ๐ง๐ญ๐ข๐ฆ๐ ๐๐๐ง ๐จ๐ง๐ ๐ฆ๐ข๐ฌ๐ฌ๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐จ๐ง๐๐ง๐ญ ๐๐๐ฎ๐ฌ๐?
More than most manufacturers would like to admit.
That's why Standard Electric has expanded our Murrelektronik inventory with products ready to ship, helping customers reduce lead times and keep projects moving.
Whether you're building machines, maintaining equipment, supporting production, or managing plant upgrades, we've got immediate access to:
โข Control system cordsets
โข Signal & data cables
โข Power distribution solutions
โข Connectivity essentials
โข Interfaces & I/O systems
Download the updated inventory list and see what's available today.
08/26/2026
๐๐ฎ๐ฆ๐ฆ๐๐ซ ๐ข๐ฌ ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐จ๐ฏ๐๐ซ, ๐๐ฎ๐ญ ๐ญ๐ก๐ ๐ก๐๐๐ญ ๐ข๐ฌ๐ง'๐ญ.
Your enclosure cooling units have been working hard all season. When was the last time they were inspected?
A free Climate Efficiency Inspection can help identify issues before they lead to downtime
๐๐จ๐ฆ๐ฆ๐๐ง๐ญ "๐๐๐๐๐๐๐๐๐๐" ๐๐ง๐ ๐ฐ๐'๐ฅ๐ฅ ๐ฌ๐๐ง๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ ๐๐๐ญ๐๐ข๐ฅ๐ฌ.
08/24/2026
๐๐ซ๐จ๐๐ฎ๐๐ญ๐ข๐จ๐ง ๐๐๐ฅ๐๐ฒ๐ฌ ๐๐จ๐ง'๐ญ ๐๐๐ซ๐ ๐ฐ๐ก๐ฒ ๐ญ๐ก๐ ๐ฉ๐๐ซ๐ญ ๐ข๐ฌ๐ง'๐ญ ๐๐ฏ๐๐ข๐ฅ๐๐๐ฅ๐.
A missing connector. A damaged cable. A failed I/O module.
That's all it takes to put a project, machine build, or production schedule at risk. We've expanded our Murrlektronik inventory to help customers get the connectivity and automation products they need, when they need them.
โข Immediate availability
โข Reduced lead times
โข U.S. stock
โข Updated inventory list
See what's available now:
https://hubs.li/Q04tNGTw0
2026 MURR Inventory Page When machines are down or production is delayed, long lead times arenโt an option. Thatโs why Standard Electric now stocks the most inโdemand Murrelektronik products โ giving you:
Can your team quickly identify what's in every pipe?
One dairy facility upgraded its pipe marking system to improve safety, compliance, and day-to-day operations.
Learn more at Standard Electric's Modernization Resource Hub: https://hubs.li/Q04rkX0z0
Got the data. Still fighting downtime?
Many plants have invested in technology but still operate reactively. Learn what's missingโand how to turn insights into uptime.
Visit the Modernization Resouce Center: https://hubs.ly/Q04r4FRV0
Rising energy costs aren't always caused by production equipment.
For one brewery, aging enclosure cooling units were quietly consuming more energy and increasing maintenance risk. A modernization and standardization strategy helped deliver energy savings of up to 85%.
Learn more in the Modernization Resource Hub.
07/28/2026
More dashboards. More alerts. More reports. But is your team actually reducing downtime? This article takes a practical look at why maintenance data often doesn't lead to better outcomes, and what you can do to make your data more actionable. If you're focused on improving reliability and keeping production running, it's worth the read.
Read the full article to learn more: https://hubs.li/Q04pmkbk0
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Address
3025 N. Progress Drive
Appleton, WI
54911
Opening Hours
| Monday | 7:30am - 4:30pm |
| Tuesday | 7:30am - 4:30pm |
| Wednesday | 7:30am - 4:30pm |
| Thursday | 7:30am - 4:30pm |
| Friday | 7:30am - 4:30pm |
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