The Wild Goose Exchange

Congratulations to our first franchise owners, the Creel family, Keith and Angela! Today, we open up a new chapter for The Wild Goose Exchange as a franchisor, and hand over our Appleton location with the same care and kindness that we've been shown from our community at-large.

Stay tuned for our next store location in Madison! And, come say Hi! to the new family at the downtown Appleton location!

You never know what shows up… like this 1970s leather + fur coat!

Yellow leather, rabbit fur hood and sleeves, brass toggle closures — Dan Di Modes. One of those pieces that kind of stops you mid-rack.

From the stage to the streets - you never know who (or what era!) will walk through our doors. What fun we had with these incredible The Great Gatsby performers who stopped to visit and shop with us - bringing a little roaring 20s charm to the store!

Get race ready for the downtown Appleton - Kentucky Derby Shop, Sip & Stroll with a Vintage 1998 Kentucky Derby T-Shirt XL.
Race on in as best pieces like this go quick!

Register for Shop, Sip & Stroll here: https://www.facebook.com/share/1JekuxQNXP/

We proudly support veterans all year long by carrying Wanderlust, a line of handcrafted scents made by an Air Force pilot whose creativity soars as high as his courage. It’s an honor to share his work and story — a reminder that service, artistry, and community all intertwine beautifully. Flying in Kindness.

We believe fashion is just one way of building community — art is another. The walls at both Kenosha, WI and Broad Ripple, IN were brought to life with a stunning mural that reflects both creativity and connection. These projects are more than paint — it’s a celebration of community pride, collaboration, and the spirit of The Wild Goose.