KEYLAY Design

Fashion Is Seasonal, Typography Is Forever

Fashion Is Seasonal, Typography Is Forever - KEYLAY Design Fashion is built on constant change (think seasonal!), which is probably why typography matters so much. Collections come and go. Campaigns get refreshed.

Reclaim, Not Reinvent

Reclaim, Not Reinvent - KEYLAY Design There’s a funny thing that happens in branding: eventually, the original starts looking fresh again. That’s what's going with Schweppes’ new identity:

Rebrands Don't Have To Be Loud

Rebrands Don't Have To Be Loud - KEYLAY Design The best rebrands usually are not the ones that completely torch everything and start over from scratch. They’re the ones that figure out what people

A Modern Take on Bob's Red Mill

A Modern Take on Bob's Red Mill - KEYLAY Design Rebranding a beloved heritage brand is always tricky, because people are emotionally attached to it. Bob’s Red Mill’s new identity by Turner Duckworth

Wrapped-Style Design...For Your Whole Listening Career

Wrapped-Style Design...For Your Whole Listening Career - KEYLAY Design Spotify’s new “Party of the Year(s)” feature feels like the natural evolution of Spotify Wrapped. Instead of just showing your past year, it digs through

A Castle Rebrand That's Surprisingly Modern

A Castle Rebrand That's Surprisingly Modern - KEYLAY Design A lot of historic branding can end up feeling overly polished or weirdly corporate, but the new identity for Hastings Castle goes in the opposite

When The Packaging Becomes The Brand

When The Packaging Becomes The Brand - KEYLAY Design You know a brand asset is powerful when you can recognize it without even seeing the logo. IKEA’s newest campaign turns the camera inside the iconic blue

One Photo. Two Products.

One Photo. Two Products. - KEYLAY Design Some ads try way too hard. This Bic print campaign proves you really only need one smart idea to do the heavy lifting. The ad uses the exact same photo

Keeping your designs simple makes it easy for the reader’s eye to drift across the page, so they can quickly get the information they’re looking for.

We recommend using clean layouts with a clear hierarchy with plenty of white space to give your headlines, subheads, and other details room to breathe. It gives potential customers a straightforward path to understand what they should take away from your message.

Less Branding, More Calm

Less Branding, More Calm - KEYLAY Design IKEA just did something kind of genius with their latest campaign. Instead of advertising storage the usual old boring way, they took some of the loudest,