Dustin Pead

See you at . Use my discount code to get $50 off your regustration. Code: PEA50

Before and After. Plus, the meaning behind the fox shape.

BTS: Chief Creative Partners Visual Identity (as designed by of Forty:Three Creative)

Intentionality is a learnable skill, not an innate gift. That line from my conversation with PJ Towle this week has stuck with me all week. So much of the hustle-driven advice out there tells business owners to constantly market, constantly push, constantly perform. The alternative — the thing that's actually worked for us — is just being genuinely intentional with relationships and partnerships. Slower. Quieter. Compounds over time. What's one relationship in your business you could be more intentional with this week?

A logo isn't decoration when it's built with intention. Ours breaks into three triangular sections. One represents Chief Creative Partners — working behind the scenes. One represents the client's business — out front, leading. One sits beneath both — the partnership that ties it together. My designer, PJ Towle, built a story into every piece of it instead of just picking something that looked good. If you're working with a designer right now and they're not asking you why before they ask you what color, that's worth noticing. New episode breaking down the whole process is live now. Full conversation linked in the comments.