Nancy Badillo

Nancy Badillo

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🚫 Hacks won't fix your Etsy shop. Strategy will.
✨ Creator of the SHOP™ Framework
📣 Etsy Coach for sellers done playing small
👇Start here!

09/26/2026

Send this to the friend whose brain has 47 tabs open 📣

Just a girl with too many ideas and not enough hours.

If that line hit a little too close to home, keep reading.

Let me guess how your week went.

→ You got a new business idea in the shower.
→ You started planning it before your hair was dry.
→ You opened Canva at 11pm “just to try something.”
→ And the thing you meant to finish? Still waiting on you.

Here’s what I want you to hear.

Having lots of ideas is not a flaw.
It doesn’t mean you can’t focus.
It means your brain loves to build things.

The goal isn’t fewer ideas.
The goal is giving them a place to wait their turn.

A few things that help:

✅ Keep one “idea parking lot” note on your phone. New ideas go there, not on your to-do list.
✅ Pick one idea to finish this month. Just one.
✅ Before you start something new, ask: “Does this help what I’m already building?”
✅ Give every new idea 7 days. If you still love it next week, it earns a closer look.

The good ideas won’t disappear.
They’ll still be there when you’re ready.

And you’re not behind.
You’re just a girl with a big brain and a small calendar. 🙋‍♀️

Huge thanks to Charlotte Arsenault | Social Media Strategist & UGC Creator for the reel inspo on this one ✨

Follow Nancy Badillo | Etsy Coach for Etsy tips made for busy brains with big dreams.

Tag the idea girlie who needs this today 📣

09/25/2026

📣 Comment STUDIO and I’ll send you the tool + my 50% off link

Your listing isn’t losing sales because of your product.
It’s losing them in the first second.

Big thanks to Kitt Lynn for the inspiration for this reel.

Here’s why →

Buyers scroll Etsy search super fast.
They judge your photo before they ever read your title.
A dim countertop pic tells them “small shop, not sure about this one.”
So they click the shop next to you.
Even when your product is better.

The fix is easier than you think.
Here’s how to do it with Kittl’s Brand Studio:

→ Step 1: Set up your Brand Kit one time. Paste your website link and it grabs your colors, fonts, and logo for you. No website? Build it from scratch.
→ Step 2: Upload the plain photo you already have.
→ Step 3: Pick a workflow and let it create a scene that looks like your brand.
→ Step 4: Tweak anything you don’t love. You can still edit all of it.

Want your new photos to actually sell? Do this too:

✅ Start with a photo taken in daylight near a window. Better start, better result.
✅ Keep the whole product in the frame. No cut off edges.
✅ Make three or four versions and try each one as your main photo.
✅ Use the same style on every listing so your shop looks like one brand, not a mix of random pics.

If you’ve ever stared at a big shop and wondered how their photos look so pretty, you’re not behind.
You just didn’t have the tool yet.
No studio.
No design degree.
Just you and the photos you already took.

✨ Want more Etsy tools that save you time? Follow Nancy Badillo | Etsy Coach.

🛒 Comment STUDIO and I’ll DM you the link plus 50% off your first year (affiliate link, I may earn a small commission)

09/24/2026

Etsy can close your shop tomorrow. 🚫
Your customers shouldn’t disappear with it.

Most sellers don’t think about this until it’s too late.
Your shop sits on Etsy’s land.
Your email list sits on yours.

Here are 5 extra tips to set yours up the right way ✨

→ Pick ONE freebie, not five. One clear offer gets more sign-ups than a menu.
→ Test your own link or QR code before you print 100 cards. A broken link is a wasted card.
→ Sign up for your own list. See exactly what your buyer sees and fix anything that feels clunky.
→ Tell people what they’ll get. “Easy nursery decor ideas” beats “join my newsletter” every time.
→ Email on a schedule you can actually keep. Once a week is plenty. A quiet list forgets you.

And one rule, every single time.
Never add a buyer’s email to your list yourself.
They have to sign up on their own. ✅

If you’ve been putting this off because email feels like one more thing on your plate, I get it.
You don’t need fancy emails.
You just need a place your people can always find you. 📈

This is Part [ #] of Don’t Start an Etsy Business If You Don’t Understand This.
Follow Nancy Badillo | Etsy Coach so the next part shows up right in your feed. 🙋‍♀️

Do you have an email list yet? Tell me yes or no in the comments. 📣

smallbusinesstips

Photos from Nancy Badillo's post 09/23/2026

Comment FEEL and I’ll send you my list of 50+ feeling words ✨

Your listing isn’t boring because of your product.
It’s boring because it only tells buyers what it is.
Buyers shop with their feelings first.

So here’s how to put feeling words to work in your shop →
→ Pick one feeling per listing.
Cozy and exciting in the same description just muddies the message.
→ Put it in your first line.
That’s the line buyers read before they decide to keep scrolling.
→ Pair it with a fact.
Feeling first, fact second.
“Wake up to a calm corner every morning. Includes 5 print sizes.”
→ Keep feeling words out of your title.
Your title is for the words buyers type into search.
Your description is where you make them feel something.
→ Add one to your photos.
A short line on your second or third photo does the same job before they even scroll down.

✅ Quick test: read your first line out loud.
If it sounds like a product label, swap in a feeling.

🙋‍♀️ If you’ve ever looked at a listing and thought “it’s good, so why isn’t it selling?”

You’re not bad at this.
Nobody told you buyers need to feel something before they buy.
Now you know.

And it’s a fix you can make tonight.

Follow Nancy Badillo | Etsy Coach for Etsy listing tips you can use the same day.

Want all 50+ words sorted by emotion? Comment FEEL and I’ll DM you the list 📣

09/22/2026

Comment LAB and I’ll send you the link to The Income Lab 💰

The first thing I’ve ever built that has nothing to do with Etsy is finally open.

And ngl, I’m a little nervous about this one.

You’ve asked me for years.
In my DMs. In my comments. In my emails.
“Nancy, how else do you make money online?”

So here it is.

The Income Lab gives you one new way to make money online each month, walked through step by step:

→ How to build a faceless page and get paid through monetization
→ Affiliate marketing (and how to do it on Pinterest)
→ How to become a content creator and actually get paid
→ Whatever I test next

One at a time. So you actually finish it.

Before you pick any new income stream, ask yourself these 3 things:

✅ Can I start it with what I already have?
✅ Can I give it 30 minutes a day, even on busy days?
✅ Would I keep going if it takes longer than I hoped?

Three yeses? You’re ready.

Here’s the part I care about most 🙋‍♀️
I’m in the group Monday through Friday.
Stuck? Tag me. That’s what I’m there for.

🚫 What I won’t do is promise you money in 30 days.
Anyone who gives you a timeline is guessing.

If you’ve started five things this year and finished none of them, that’s not a you problem.

You just had too many tabs open.
This is one thing, one month at a time, with me right there with you.

$12.99 a month. Cancel anytime.

Follow Nancy Badillo | Etsy Coach for real ways to grow your income, on Etsy and beyond 📈

Want in? Comment MONEY and the link is yours 🛒

Photos from Nancy Badillo's post 09/21/2026

Comment MONEY and I’ll send you the waitlist link ✨

Doors to The Income Lab open Tuesday.

So let me be really clear about what this is, because I don’t want anybody confused 👇

The Income Lab is a $12.99 a month membership where I teach you how to build income streams online that have nothing to do with Etsy.

Every month, one new method, taught start to finish, step by step.

Here’s what we cover 🙋‍♀️

→ How to build a faceless page and get into the monetization program
→ Affiliate marketing, from picking programs to actually getting the clicks
→ Affiliate marketing with Pinterest specifically, which most people do completely wrong
→ How to become a content creator and get paid for it
→ Low ticket digital offers
→ And whatever I test next, because I’m always testing something

Plus coaching from me Monday through Friday inside the group. Tag me with anything, questions, screenshots, wins, stuff you’re stuck on. That’s the part nobody gives you at this price.

Now here’s something you can use today, whether you ever join me or not ✅

Pick ONE method. Not five. Write down how many times you’ll post, publish, or send this week. Then only measure that number.

Not the money. The work.

Money runs behind the work, sometimes by months 📈 If the money is the only thing you’re counting, you’ll quit during the exact stretch where it just hadn’t caught up yet.

That’s why people abandon things that were about to work.

If you’ve been doing everything right and still feel behind, you’re not behind. You’re early. Nobody ever tells you there’s a difference.

$12.99 a month, cancel anytime, and that price is not going up.

Follow Nancy Badillo | Etsy Coach for the honest version of building income online, not the thirty day screenshot version.

Comment MONEY and the waitlist link is yours 📣

Photos from Nancy Badillo's post 09/20/2026

Week 16. 192 pounds. 36 down since June 1.

My record for quitting a weight loss journey used to be 9 days. So I don’t take any of these weeks lightly.

This week looked different than week 1 in ways the scale doesn’t show.

🏋🏻‍♀️ Three gym days. More weights, less cardio. I spent years thinking cardio was the only thing that counted.
🥩 More protein. That’s been the whole focus lately.
🛒 A Target run that’s become my favorite part of the week.
🥣 And I’m fully obsessed with Purely Elizabeth The oatmeal, the cereal, the granola bites, all of it. But the ancient grain granola with almond butter and berries? That one is unreal.
🍓 The fruit bowl on my counter actually gets eaten now, which is new.
🚲 Jump rope. Two runs outside. The bike I still can’t believe I ride.
👕 One full bag of clothes that don’t fit anymore, headed to Salvation Army. I’m not keeping clothes for a body I’m scared I’ll go back to. That part feels bigger than the 36 pounds.

And the one I didn’t see coming. My whole family is training for a 5K at the end of October. My son is out there training too. I thought I was changing my body. Turns out it changed more than that.

Still doing this one week at a time with Ro Still scared some weeks. Still here.

If you’re somewhere in the middle of your own thing right now, tell me where you’re at. I read every comment. And if you want the honest version of this instead of a highlight reel, follow along Nancy Badillo | Etsy Coach.

Photos from Nancy Badillo's post 09/18/2026

📣 Comment EMPLOYEE and I’ll DM you the AI employee I use, plus $100 in credit to try it

The 10x didn’t come from working harder.
It came from handing work to someone else.
That someone else just isn’t a person.

If AI hasn’t saved you any time yet, it’s not you.
You’re using the wrong kind.
A chatbot answers your questions.
An AI employee takes the job and finishes it.

Mine is Viktor.com Here’s how to get the most out of yours →

✅ Introduce your business first.
Tell it what you sell, who buys from you, and how you talk to customers.
It remembers, so you explain it once.

✅ Give each job its own Slack channel.
One for receipts, one for customer emails, one for home stuff.
Everything stays in one spot instead of all over your phone.

✅ Put repeat jobs on a schedule.
If you do it every week, it can do it every week.

✅ Keep personal stuff separate.
Connect a work email for work and a different one for home.
Don’t hook up anything with bank or medical info in it.

✅ Stay the boss.
It checks with you before doing anything it can’t undo.
You read it, you approve it, it’s done.

✅ Start small and watch your credits.
Quick tasks use a little. Big projects use a lot.

💰 No credit card needed to start.

Now real talk.
You didn’t start your business to copy and paste all day.
And you’re not just the owner.
You’re the marketer, the customer service team, the bookkeeper, and the one who remembers every appointment in your house.
That’s not a you problem. That’s 5 jobs and 2 hands.
Getting help isn’t cheating. It’s smart business.

Follow Nancy Badillo | Etsy Coach for the tools and strategies I actually use, no fluff.

P.S. Receipts in your email. Files everywhere. A to-do list that lives in your head. If that’s you, this is the first thing I’d hand off.

🙋‍♀️ Ready for your first AI employee? Comment EMPLOYEE and the link plus your $100 credit goes straight to your DMs.

Photos from Nancy Badillo's post 09/17/2026

Comment OBSESS and I’ll send you my exact framework 📣

I removed 270 listings from my Etsy shop.
Then I raised my prices and stopped discounting.

Most sellers would call that shop su***de.

It did the opposite. 📈

Here’s what it actually looked like:

→ 36 active listings
→ 36 sales in August
→ Zero new listings uploaded all month
→ 285 orders since March, in a shop that was dead in January and February
→ A sale every single day of September so far

No sale events.
No discount codes.
No social posts pushing traffic.
No promo emails.

Just a shop that finally knew what it sells and who it sells to.

Here’s the part most sellers miss.

A listing that isn’t selling isn’t neutral.
It’s giving the algorithm mixed signals about your shop.

It’s pulling in browsers who were never going to buy.
And it’s burying the listings that should be carrying you.

So when your answer to slow sales is “add 20 more,” you’re usually just adding noise. 🚫

And when your answer is “run a sale,” you’re training buyers to wait for the next one.

If you’ve been uploading every week and still refreshing your stats wondering why nothing moves, I see you.

You’re not lazy.
You’re not bad at this.
You’ve been following advice built for volume, not profit.

The fix isn’t doing more.
It’s knowing which listings stay, what they’re worth, and what to fix first.

That’s the framework I used, and it’s the one I teach. ✨

Follow Nancy Badillo | Etsy Coach for Etsy strategies that don’t require feeding your shop new listings every week.

Ready for a shop that works for you? Comment OBSESS and I’ll DM you the framework 🛒

09/16/2026

Save this one, you’ll want to come back to it. and follow Nancy Badillo | Etsy Coach for more Etsy tips 🔖

something I didn’t say in the video but should have...

the reason ‘moment-first’ feels awkward at first is because most of us were taught to sell by listing reasons, not by creating recognition.

here’s a quick test: if you read your own product description out loud and it sounds like it could be printed on the box... it’s spec-first.

if it sounds like something you’d say to a friend who’s going through the exact thing your product solves... that’s moment-first.

and no, you won’t get it perfect on your first try. this is a skill, not a personality trait. give yourself a handful of reps and you’ll start naturally leading with the moment instead of the material.

comment what product you sell if you need help coming up with a few moment-first hooks for your specific product 👇

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