Brain Bytes Creative

AI search is changing orthodontic marketing...but probably not in the way you think.

Many practices are asking about ChatGPT, Google AI Overviews, and AI search.

The surprising part?

You probably don't need an entirely new marketing strategy.
Instead, AI is rewarding practices that consistently demonstrate:
✅ Expertise
✅ Trust
✅ Authority

That means focusing on things like:
• Strengthening doctor bios
• Creating original content instead of generic blogs
• Encouraging meaningful patient reviews
• Publishing videos that answer real patient questions
• Keeping your Google Business Profile updated
• Building your online presence beyond just your website

One of the biggest takeaways is this:
Your website is no longer your entire SEO strategy.
Your reviews, videos, social media, FAQs, Google Business Profile, and other online content all contribute to how AI understands your practice.

We recently put together a practical guide with seven things orthodontic practices can do today to improve their AI search visibility.

👉 Read it here: https://www.brainbytescreative.com/blog/improve-ai-search-visibility-for-orthodontists/

I'd love to hear your thoughts. Has your practice started preparing for AI search yet?

We thought our Sunday afternoon AAO session would be attended by three exhausted orthodontists, a janitor folding chairs, and Savvy’s mom.
Instead, the room was packed.
Thank you to everyone who joined us for Winning Strategies in Orthodontic Marketing at AAO 2026. We had an amazing time sharing what’s working right now in AI Search, SEO, reputation strategy, referrals, branding, and practice growth.
Apparently, Sunday at 2:30 PM was not quite the graveyard slot we thought it was.
Missed the session?
Join us live on May 29 at 12 PM EST.
Register here!
https://brain-bytes-creative.webinargeek.com/winning-strategies-in-orthodontic-marketing-4

If your flight got canceled… we have a better itinerary. 😎✈️

Skip the airport stress, keep the carry-on packed, and swing by to catch Savvy speaking at 2:30 PM in Room OCCC W315 – Level 3.

No TSA lines.
No middle seats.
No crying babies.
Just fresh ideas on AI visibility, SEO trends, and how top orthodontic practices are winning online.

Honestly… this may be the upgrade your weekend needed. 😏

We’ll be speaking at AAO this year…
To the cleaning crew 😅
(Last session on Sunday - you know the deal.)

But if you are still around, we’re making it worth it:
Winning Strategies in Orthodontic Marketing
📍 Room: OCCC W315 - Level 3
🕒 Sunday, May 3rd at 2:30 PM

We’ll cover what’s actually working right now to drive high-value starts (including AI visibility and emerging SEO trends) - no fluff.

If you’re heading out early, come see us at Booth #1274.
We’re doing quick 1:1 strategy sessions all weekend.