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Strategic Thinking | Digital Healthcare

Greystone.Net offers education, strategy and solutions for Web-related issues for hospitals and healthy systems nationwide.

Welcome! You are invited to join a webinar: Provider Portraits at Scale: How Health Systems Are Solving the Headshot Problem. After registering, you will receive a confirmation email about joining the webinar. 06/18/2026

Scheduled photo days with no-shows. New physicians are waiting six months for a headshot. Brand inconsistent imagery across departments.

Does all this sound familiar?

Join us for our June 24th webinar at 1 p.m. ET with Brian Confer of Capturely to learn about how to create a repeatable framework for multi-side provider photography. You'll also get a free headshot!

Welcome! You are invited to join a webinar: Provider Portraits at Scale: How Health Systems Are Solving the Headshot Problem. After registering, you will receive a confirmation email about joining the webinar. Every patient picks a provider before they ever step into your facility. They look at the directory, see a face, and make a decision. In healthcare, trust starts before the first appointment. But most health systems are running clinician photography on a 2015 playbook. Scheduled photo days. Missed p...

06/12/2026

Sandra D. Mackey, CMO of Bon Secours Mercy Health, won our John A. Eudes Vision & Excellence Award last year and shared some advice for early-career marketers in this podcast episode:

1. Bring big ideas to the table.
2. Stop treating failure as something to avoid.
3. Be unapologetically passionate about the people your organization serves.

Listen to the full conversation with touch point media, with host Chris Boyer.

https://www.hcic.net/education/podcasts

Rachelle Montano: Why #HCIC26 Is My Favorite Conference 06/10/2026

Rachelle Montaño, CEO of Self Care Decisions , has been coming to for 26 years! For her, the networking opportunities are unmatched. Where else are you going to find 800+ digital marketing leaders in the same room?

We hope you'll join us in Orlando, Oct. 25-28.

Rachelle Montano: Why #HCIC26 Is My Favorite Conference Rachelle Montano, CEO of Self Care Decisions, has attended ...

Welcome! You are invited to join a webinar: Provider Portraits at Scale: How Health Systems Are Solving the Headshot Problem. After registering, you will receive a confirmation email about joining the webinar. 06/03/2026

Patients choose their provider before they ever walk through the door. So, why are most health systems still running clinician photography on a 2015 playbook?

Join Capturely 's Brian Confer for our June 24th webinar at 1 p.m. ET to learn about their model built specifically for clinical schedules and multi-site distribution. Bonus: You'll get a free headshot for attending.

Welcome! You are invited to join a webinar: Provider Portraits at Scale: How Health Systems Are Solving the Headshot Problem. After registering, you will receive a confirmation email about joining the webinar. Every patient picks a provider before they ever step into your facility. They look at the directory, see a face, and make a decision. In healthcare, trust starts before the first appointment. But most health systems are running clinician photography on a 2015 playbook. Scheduled photo days. Missed p...

05/29/2026

Pamela Landis started in digital in 1995. Her department server lived in her cubicle. She was asked to "figure out the World Wide Web."

Thirty years later, she's SVP of Digital Engagement at Hackensack Meridian Health. Her conversation with touch point media on leadership, hiring and AI is worth listening to. Thanks to Chris Boyer for sharing this interview.

https://www.hcic.net/education/podcasts

Kirsten Lecky: Here's Why We're Excited About #HCIC26 05/27/2026

Kirsten Lecky from WG Content gives us 3 reasons why her team is counting down the days until . Mark your calendar for Oct. 25-28 in Orlando.

Kirsten Lecky: Here's Why We're Excited About #HCIC26 WG Content has attended HCIC26 for more than a decade. Kirsten Lecky, EVP Insights and Growth, tells us why. Don't forget to register for our Orlando confere...

05/20/2026

exhibitors and sponsors: Have you heard about our new turnkey booth packages? We're giving you all the benefits of exhibiting, without the logistics. This means...

• No shipping
• No freight
• No setup
• No teardown

Join us in Orlando, Oct. 25-28, and meet 800+ healthcare marketing leaders.

And remember, Early Bird Exhibitor Rates end on June 6th! Learn more:

https://bit.ly/3Ppl93Y

05/15/2026

"Change management" doesn't get talked about enough in our industry. Matthew Schwabel at UNC Health wants to change that.

In this podcast with touch point media, he talks to Chris Boyer about how when leaders go quiet, employees fill the silence with worst-case scenarios.

His approach is to share as much as possible, as early as possible and be direct about what can't be said yet.

https://www.hcic.net/education/podcasts

05/14/2026

Join us for our free webinar on May 19th at 1 p.m. ET, where you'll learn how Luminis Health consolidated its patient-facing and employee-facing digital platforms into one unified ecosystem. Thanks to our friends at Modea for sponsoring this conversation.

Welcome! You are invited to join a webinar: Unified Digital Platforms: The Strategic Wins of Centralizing Intranet and Public Web. After registering, you will receive a confirmation email about joining the webinar. In today's healthcare landscape, a collection of disconnected digital tools is no longer enough to sustain operational excellence. To achieve true digital maturity, health systems must move beyond individual projects and toward an integrated operating model that serves their two most critical audien...

05/08/2026

Most health systems are managing a patchwork of disconnected digital tools. One platform for patients, another for employees and a growing list of workarounds in between.

Luminis Health decided to fix that. Join us for our webinar with Modea on May 19th at 1 p.m. ET to find out how they did it.

Welcome! You are invited to join a webinar: Unified Digital Platforms: The Strategic Wins of Centralizing Intranet and Public Web. After registering, you will receive a confirmation email about joining the webinar. In today's healthcare landscape, a collection of disconnected digital tools is no longer enough to sustain operational excellence. To achieve true digital maturity, health systems must move beyond individual projects and toward an integrated operating model that serves their two most critical audien...

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