Nebo

Fall is in the air, and so is our annual Gilmore Girls rewatch. 🍂☕️

But why does Stars Hollow feel like fall? And what can marketers learn from it?

Marketing Specialist Sofia Shaw breaks down the “Autumn Effect,” the power of nostalgia, and how Gilmore Girls turned a season into a major brand moment:

Get In, We’re Going to Stars Hollow The arrival of fall can only mean one thing: it’s time for another Gilmore Girls rewatch. Here’s how the iconic show dominates screens and social feeds — and why it keeps us coming back for more.

During uncertain economic times, advertising and marketing budgets are often cut, but the goals remain unchanged. While this doesn’t make sense, it’s a reality for too many teams.

There is hope, but it takes a mindset shift. In our latest post, we’re breaking down why 2026 might be the right time to embrace a radically focused UX and CX mindset:

Why This is the Moment for Radical UX & CX Thinking When tough times hit, we tend to see organizations start pressing familiar levers to get through the challenges. Marketing & advertising budgets get cut, yet the financial goals stay the same. People are asked to do more, but with less. This is where leaning into UX & CX thinking comes in.

We came for the cookout. We stayed to argue about college football. 🏈

Search is changing. Fast. 👀

And if you work in paid media, it can feel like the rules are changing right along with it.

Associate Director of Paid Media Strategy Oliver Brantley breaks down the biggest shifts happening across the search landscape. Here’s why staying flexible could give marketers an edge:

Embrace the Chaos: The Rapidly Evolving Landscape of Paid Search Keeping up with Google has never been easy, but the age of AI is raising the difficulty level. We’re looking at the biggest changes reshaping paid search, and how marketers can turn uncertainty into opportunity.

Want to know what people are saying about your brand in ChatGPT, Claude, or Gemini? Curious what conversations are actually happening?

You need an AI (LLM) listening tool to keep tabs on what’s being said. But which one?

Well, we did the work for you. Two of the most brilliant strategists we know (Haley Malgieri and & Michelle Jones) just compared five of the leading tools to help you find the right fit:

Entering the Chat: Comparing the Top AI Visibility Tools for Your Brand If AI is shaping how people discover brands, how do you know whether yours is part of the conversation? We compared five AI visibility tools to help marketers understand what each platform does best, and which one deserves a spot in your stack.

Marvel fans know the drill: every movie, series and post-credit scene is part of a bigger universe. 🎬

Turns out, that's a pretty good way to think about your YouTube strategy, too.

In our latest blog, SEO Specialist Caroline Steed explains how long-form videos, Shorts and paid ads can work together to build a stronger brand:

The YouTube Cinematic Universe: How To Build Your Brand Like a Marvel Franchise Who said you need superpowers to build your own brand universe? We’ve assembled some of the MCU’s best lessons to help marketers build a YouTube strategy that keeps audiences coming back.

Horse and buggy 👉 cars. DVD rentals 👉streaming. MapQuest 👉 mobile GPS.

Technology has a way of quietly changing how we do things until one day, the old way feels almost impossible to imagine.

Is AI creating that kind of shift for the web? In our latest blog, Senior UX Designer Devyn Tucker explores what happens when websites become less of a destination and more of the infrastructure behind AI-powered experiences:

How Our Digital Behavior Has Changed Forever And it’s only going to keep evolving. AI has drastically changed people’s expectations and behavior. The buyer journey shift is seismic. What does this mean for UX and marketers? Let’s dive in.

Breaking news: Brian and Elle are still Nebo’s most iconic duo. 🩵

From day one, these two have been inseparable. Enjoy this look back at some of our favorite moments from their years of friendship. 🐾

Wishing them the happiest birthdays!

The last six months have been a whirlwind of change in the CMS landscape. Wondering how CMSes are evolving with AI and how to keep up? 💻

In our latest blog, SVP of Interactive Cael Olsen explores how AI is reshaping the future of CMS platforms and what organizations should consider as they navigate this new era: https://bit.ly/4pRPI5x

The New (Agentic) Era of Content Management The last six months have been a whirlwind of change in the CMS landscape. Here’s how CMSes are evolving with AI and how to keep up.