Michelle Craig Design Collaboration
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Merchandising, display and design for retailers and the wholesale gift industry
I am the retail whisperer
August update✨
08/20/2026
Floating micro displays are meant to stop traffic flow and highlight products. The imprint is meant to be small and tight. By hanging small floral bouquets at eye level it helped keep my imprint small and kept the focus at eye level.
Vendor: Peking Handicraft
Mart: AmericasMart Atlanta | ANDMORE®
Circa: 2018-ish
Your “uppers” are the most underutilized space in your store. Uppers are the tops of cabinets and shelving. They too high to sell product from so often they go neglected. They end up being a last minute thought, random items tossed up only to catch dust. These underutilized spaces are your opportunity to story tell and set the stage for what’s below on the shelving.
Walk around your store, look at your uppers and ask, what are they telling your customers?
Retailer: Maison A
Holiday table top displays don’t require Santa, snowmen or over the top displays. Sometimes it’s just red ribbon and a well curated collection of gifts✨
I know it’s only August but your holiday set ups will be here before you know it✨
Quick riser tip because we don’t use plastic risers, do we?
08/13/2026
Cross merchandising apparel and gifts is something I’ve been doing since my days at Anthro. I talk a lot about storytelling and honesty, this is my favorite way to story tell. Something about how the 2 compliment each other, how it breaks up hard goods and softens a space.
Breaking down one of my favorite displays from the Vegas show ✨
Vendor : Stonewall Kitchen
Showroom: Ivystone
Show: Las Vegas Market | ANDMORE®
Breaking down some of the looks I’m seeing and loving at Magic in Las Vegas✨
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1933 S. Broadway #316B
Atlanta, GA
90007