A Book In You Publishing

Make 2022 and 2023 count. A book is the most powerful marketing medium fo promote your story, skills, experience, expertise, products and services.

Leave a legacy to be remembered by.

We can help you turn your Skills, Experience, Expertise, and Knowledge (SEEK) into a world-class book.

When we write a book for our client, we tell them to think of turning their book into a web series or film (if their story is worthy of it), “using” the book to get onto the speaking or podcast circuit, and to leverage the book to build or promote their business, product, service or brand.

Alternatively, they can utilize the book to share their expertise or lessons with their target audience or leave a legacy to be remembered by.

Your book is your unique differentiator. Turn your story, skills, experience and knowledge into a book. Remember, there is a book in you.

A client asked us, “Can you share some tips to become a better writer?” Here are our 10 tips:

✅ Write what you would love to read or listen.

✅ Write to express and not to impress.

✅ Create a writing outline, framework, or structure and then write or fill your content around it.

✅ Lace your writing with stories, anecdotes, data, and/or numbers.

✅ Know that rejection and constructive criticism will make you a better writer. Write, write, revise, write.

✅ Write to inform, educate, engage, inspire, amuse, entertain, or add value.

✅ Write in a conversational style. Keep it simple, clear, and concise.

✅ Read about emerging technologies, sales, marketing, communications, human resources, human behavior, psychology, entrepreneurship, social media, and digital business. It will make you a better writer.

✅ Know that writers are problem solvers, observers, risk-takers, and listeners.

✅ Take pride in being a writer.

You can become a better or more versatile writer and marketer. Here are 10 tips to do so:

✅ Create and market content keeping the acronym "What's In It For Them" (WIIFT) on top of your mind - "Them" - refers to your clients, customers, or internal stakeholders.

✅ Become comfortable with storytelling, words, numbers, data analytics, channel and content strategy.

✅ Write and promote short-form and long-form content that is unique, original, informative, insightful, inspiring, amusing, entertaining, or value-added.

✅ Write in a conversational style. Keep it simple, clear, easy, and concise.

✅ Work or collaborate with people from different cultures, socio-economic backgrounds, and perspectives.

✅ Read about topics beyond your areas of expertise.

✅ Hone the power of observation, perception, deduction, intuition, querying, and listening.

✅ Forge cross-functional relationships.

✅ Stay a student of your craft. Don't call yourself the "Master" of your craft, or believe you are an expert as it can lead to arrogance of expertise.

✅ Believe in being exceptional or extraordinary.

It is a well-known fact that books written by several subject-matter experts, entrepreneurs, and celebrities are "NOT" written by them. They don’t have the time nor do they possess the expertise required to craft 40,000-50,000 words or more that can capture and engage their target audience.

The reality is that the skill, time, creativity, insights, discipline, patience, perseverance, and hard work it takes to create a 40,000-100,000-word manuscript or more can be daunting even for the most experienced writer.

And that’s where subject-matter experts and entrepreneurs have turned to us to write their book or tell their story, or take their idea or train of thought and develop it into a book that they are proud of. In doing so, we become their collaborator, mentor, and marketer to produce a sought-after or compelling read, and enrich their profile, reputation or brand.

Book publishing in the US is a $25.9 billion industry (Source: The Association of American Publishers), and a well-written book is the most powerful marketing medium to promote your Story, Expertise, Experience, and Knowledge (SEEK).

We can help you write your book, or write, publish and market your world-class book that will hold a meaningful audience.

Get in touch with us today. We offer premium author services.