Otelier

Revenue opportunities extend far beyond the guestroom.

By applying proven revenue management strategies to F&B, spa, golf and other outlets, revenue managers can help turn ancillary departments into more powerful profit drivers.

Explore five practical steps for optimizing total hotel revenue – from forecasting demand and introducing dynamic pricing to creating smarter packages and measuring profitability.

Revenue teams: Read Jason Freed's latest blog, "5 Steps to Optimizing Hotel Revenue Beyond Rooms" 👉

5 Steps to Optimizing Hotel Revenue Beyond Rooms Five practical ways revenue managers can apply proven strategies beyond rooms to drive total hotel revenue and profitability

We’re excited to announce a new partnership with Highline Hospitality Partners, a data-forward ownership group with 21 hotels and approximately $1.7 billion in hospitality assets under management.

Otelier will centralize and normalize financial and operational data from across Highline’s management company partners and disparate tech systems – creating a trusted data foundation for its entire portfolio.

Highline can feed that clean, granular data into its own data warehouse and broader analytics ecosystem while also using Otelier IntelliSight for out-of-the-box dashboards and reports. The result: greater flexibility to analyze performance, accelerate AI development and efficiently scale as new hotels are added.

Read the full announcement to learn how Highline is building the data infrastructure for its next stage of growth: https://hubs.ly/Q04w3DlH0

We’re headed to DC for the third annual Destination AI Hospitality Summit!

In just a few years, the Destination AI team has built an important gathering around one of hospitality’s most pressing questions: How can we turn the promise of AI into practical tools that make a difference for hotel teams?

Otelier is proud to sponsor this year’s event. Russ Meek and Jason Freed will be there to learn how hoteliers across disciplines want to use AI, and what capabilities around data access and business intelligence could revolutionize their work. As a product leader, Russ will bring those insights directly into discussions shaping Otelier’s roadmap.

Attending Destination AI? Stop by our table or message Russ or Jason to find time on their calendars. We’ll see you September 29–30!

Heading to Hotel Data Conference? We'll see you there! 🎸

Stop by the Otelier booth to see how hotel leaders are turning fragmented data into smarter decisions.

Whether you're looking to improve visibility across your business, uncover new revenue opportunities, or simplify hospitality budgeting and forecasting, we'd love to show you what's possible.

✅ Meet the team.
📊 Catch Jason Freed's presentation on the 2026 Hotel Operations Index.
🎹 And while you're there... ask us about what might just be the hottest after-hours event at HDC.

See you in Nashville!

6,100+ hospitality professionals. Hundreds of technology providers. Countless conversations about AI, data, operations, and what's next for the industry.

HITEC 2026 felt like a turning point – and Otelier was excited to be right in the middle of it.

Fresh off her fourth HITEC, Otelier's Shelby Walsh captured the vibe in a blog, recapping the biggest themes, trends, and conversations shaping hospitality technology.

From crowded exhibit halls and nonstop meetings to memorable nights along the River Walk, San Antonio delivered one of the most memorable HITECs yet!

Check out our full recap: https://hubs.ly/Q04mv03Q0

Ready to Finally Go Paperless? 🗄️

If your hotels are still storing night audit reports in manila envelopes, filing cabinets, or bankers' boxes, it's time for a better way.

At HITEC 2026, see how DigiAudit helps hotel teams centralize, organize, and access critical night audit documentation in the cloud.

With DigiAudit:
✔ Hotels are always prepared for internal and external audits
✔ Property leaders start the day with the information they need
✔ Above-property teams gain visibility into daily operations
✔ Night audit reports are securely stored and searchable from anywhere

💥 ALSO, new promotion just dropped: Sign up for DigiAudit before June 30, 2026, and get 2 months free.

Stop by HITEC Booth #2431 to see how hotel organizations are eliminating paper and creating more efficient audit and reporting processes. Get a timeslot on your calendar now 👉 https://hubs.ly/Q04l3yPj0

Every budget variance has a story behind it.

The challenge for hotel owners and operators has always been capturing that story and sharing it with the right stakeholders.

That's why we've introduced , a new enhancement to Otelier TruePlan that brings commentary, accountability, and collaboration directly into the budgeting and forecasting process.

Property leaders can explain performance variances, forecast changes, market conditions, labor challenges, and operational trends within the platform, while above-property teams can review and respond to feedback across the portfolio.

Critique is part of a series of enhancements to TruePlan designed to help hotel teams simplify budgeting and improve forecast accuracy as we prepare for a more collaborative and efficient 2027 planning season.

Read the announcement: https://hubs.ly/Q04kZ3jt0

And if you'll be at HITEC next week, book time at booth #2431 to see Critique and the latest TruePlan innovations in action: https://hubs.ly/Q04kYVFs0

Otelier to Showcase Enhanced TruePlan Budgeting and Forecasting Platform at HITEC 2026 - Otelier New Critique functionality and workflow enhancements help hotel operators improve forecasting accuracy, collaboration, and accountability across their portfolios.

The headlines coming out of this week's NYU Conference were overwhelmingly positive: stronger demand, improving forecasts, and signs that a recovery is occurring in the mid-markets.

But does stronger revenue automatically translate to stronger profitability?

In his latest CEO Perspective, Otelier CEO Rob Lawrence explores several of the biggest questions facing hotel owners and operators today:

📌 Why profitability – not demand – will be the industry's biggest challenge in the second half of 2026
📌 What the FIFA World Cup is teaching hoteliers about pricing strategy and compressed booking windows
📌 How AI is creating new sources of demand while raising new questions about labor and operating costs

The outlook is improving. The challenge now is turning revenue growth into sustainable profitability.

Read the full blog: https://hubs.ly/Q04kj6Rk0

Q2 CEO Perspective: Industry Outlook Improves, But Pressure Remains Stronger demand and the World Cup are creating optimism across hospitality, but rising costs and questions around AI present difficult decisions ahead.

How many systems do you log into each day to understand how your hotels are performing?

For many operators, the answer is too many.

At HITEC, the Otelier team will demonstrate how hotel organizations are centralizing data from PMS, POS, labor, accounting, benchmarking, guest feedback, and hundreds of other systems into one trusted platform.

With more than 440 active integrations, Otelier helps hoteliers spend less time gathering data and more time acting on it.

Visit Booth #2431 to see how centralized data can support smarter decisions across your organization.

Grab a timeslot at HITEC today 👉 https://hubs.ly/Q04jNFhS0