Propellant Media

How do you deliver trusted public health information to the right families — in the right places and across the right channels?

For this national nutrition initiative, the strategy was built around reaching Black mothers and caregivers across five states with trusted infant and toddler nutrition guidance.

We combined addressable geofencing, Facebook & Instagram, programmatic display and video, CTV/OTT, retargeting, and localized messaging into one coordinated campaign.

The impact:

12.2M+ OTTV impressions
5M+ Programmatic impressions
2.9M+ social impressions
8,030 visits to state resource pages
4,700+ households reached per state through geofencing

And programmatic video engagement reached 2x–4x industry benchmarks.

The takeaway? Public health campaigns become more powerful when precise targeting meets trusted, culturally relevant messaging.

Every unanswered question creates friction.

The best marketing educates, builds trust, and removes objections before the sales conversation even begins.

That's how you shorten the buying journey.

The best marketing partnerships feel like an extension of your own team.
That’s the standard we aim for with every client we work with.

Your reputation is built through conversations you're not part of.

The question isn't what your marketing says.

It's what your customers say after they've worked with you.

Sometimes the messenger matters as much as the message.

Instead of relying on institutional messaging alone, this campaign put trusted community voices at the center of the creative — including medical professionals, faith leaders, local influencers, and community advocates. The goal was to make important health information feel human, credible, and connected to the communities it was designed to reach.

Then we amplified those voices through YouTube, programmatic media, streaming, and addressable geofencing.

The right message becomes stronger when it comes from the right voice.

A statewide message doesn’t have to feel statewide.

For this public health campaign, vaccine hesitancy and misinformation meant awareness alone wasn’t enough. The message needed to feel credible, relevant, and local to the communities receiving it.

So instead of treating the state as one audience, the strategy localized outreach across regions and metro areas — pairing precise targeting with trusted community voices and omnichannel media.

The campaign ultimately reached 300,000+ residents through addressable geofencing.

Statewide scale. Local relevance.

We love helping agencies and brands scale smarter with digital solutions that work.
Thank you for the feedback, support, and continued partnership.

People buy emotionally.

Then they explain the decision logically.

Features matter.
But the experience people have with your brand matters even more.