Zoho Backstage

Planning a corporate event?

Before you lock in the venue or send invitations, ask yourself these five questions:

✔️ Is your budget realistic?
✔️ Who owns each responsibility?
✔️ Will your tech support attendees?
✔️ Does the venue fit your goals?
✔️ Are you creating a memorable attendee experience?

Getting these right sets the foundation for a successful event.

🔗 https://zurl.co/HWSgk

Eight years ago, we set out to make event management simpler. Today, we're proud to power thousands of events and countless memorable experiences around the world. ✨

Thank you to every organizer, attendee, partner, and teammate who's been part of this journey. Here's to what's next. 🙌

We're still riding the high from last week.

On July 16, we brought together event and marketing leaders in Bengaluru for the inaugural edition of The Green Room by Zoho. No product pitches or sales agenda, just honest conversations about the future of events.

Here's a recap of all that happened.

Rajendran Dandapani mesmerised the audience with his thought-provoking session on events as strategic brand assets, reminding everyone why events will always be a pillar of marketing excellence.

Diviksha Ullal led an insightful discussion on the state of event marketing in 2026, joined by Shreya Bhatnagar, Tarun Malhotra, and Tuneer Malik, who shared candid perspectives on measuring business impact, creating attendee-first experiences, and navigating an increasingly demanding marketing landscape.

Vaishnavi, Sr. Analyst, QKS Group, brought an expert's perspective on how event technology is evolving, and what those shifts mean for event leaders preparing for tomorrow's events.

Praval Singh and Kaustubh Chandra had a unique conversation on stage, perfectly capturing the spirit of The Green Room: beyond booths, metrics, and attendance numbers, it's the right conversations with the right people that create lasting business value.

A heartfelt thank you to you, the attendees, for making the evening so engaging! You helped make the event feel exactly the way we imagined it.

Here's to new conversations, new connections, and "...the beginning of a beautiful friendship".

See you soon! 🙌

It started with a question.

"What if we could bring event specialists into one room and let the conversation flow?"

We executed this vision last week, with The Green Room by Zoho, Bengaluru. In the first ever such a gathering of event leaders, it felt like something ephemeral was captured, something akin to 'lightning in a bottle'.

As the organising team we experienced an existential realisation that all event marketers live for. It seemed the entire group just seemed to know where events come from, where event marketers come from, and where events are headed.

Thank you to everyone who walked into the Green Room with curiosity, generosity, and a willingness to share. You made the room brighter every second you were in it. We hope this is the beginning of beautiful friendships - for you, as it was for us.

Thank you Rajendran Dandapani, Shreya Bhatnagar, Tarun Malhotra, Tuneer Malik, Vaishnavi, Praval Singh, and Kaustubh Chandra for being so gracious with sharing your expertise and wisdom with us.

Ofcourse, we stand on the shoulders of giants - the entire Zoho India team, and the Zoho Creative team, along with our partners at Hyperlink, Creative Stich and NetNex.

Watch this space for more insights!

A successful event isn't just about good planning. It's about making sure every moving part stays connected when it matters most.

From registrations to attendee communication to post-event insights, strong coordination is what keeps events running smoothly.

See how Zoho Backstage helps bring everything together.

🔗 https://zurl.co/HE5yo

Heading to EEA India Event Expo 2026? Make Booth 73 one of your stops!

If you're looking for ways to simplify event management, streamline registrations and ticketing, improve attendee engagement, or deliver exceptional event experiences at scale, stop by our booth.

Our team will be there to share ideas, answer questions, and show how Zoho Backstage helps event organizers bring everything together on a single platform.

📅 June 12, 2026
📍 CIDCO Exhibition & Convention Centre, Mumbai

See you in Mumbai!

If you use Zoho Backstage, the analytics shows you: ticket sales by type and promo code, session and speaker ratings from attendee feedback, who started registering but didn't finish, and how your affiliate links performed.

It is all in the platform. Track and analyze your entire event performance from a single dashboard.

Learn more: https://zurl.co/mWu9k