EveryStem
EveryStem is a cloud-based flower recipe and ordering platform built by a florist and tested by florists. Florist Software
Floral designers everywhere are using it to streamline their pricing and ordering process. EveryStem is the secret to powering your profitability.
09/21/2026
Wanna build a reliable & profitable collection of recipes that both you and your clients will LOVE???
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Here’s how easy it is to save recipes in EveryStem.
Can making money doing what you love get any easier than this?
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Make the switch! Spend less on software and simplify your process. Link in bio to sign up today. 🍃
09/20/2026
Happy Substitution Season, flower friends! 😳😝🤣
How long do you think it took me to sub 3 floral varieties in all. My recipes for this wedding??
Drop your guess in the comments and check the next caption for the answer!!
Florists: Substitution szn is upon us!!! 😳
I had to substitute, not one, not two, but three varieties of flowers in this wedding. And I wanted to see how long it would take me.
I set the clock and got to work! I found each item on my summary page, clicked on each one that needed to be subbed out and swapped in a comparable replacement with a similar cost.
I slapped the stop watch ⏱️ and saw 2:42 🤯
It took less than 3 minutes to swap out 3 flowers while protecting my profit margin!! 😮💨
And recently Lynda Lynda/Florist /Lodi, CA + Mesa,AZ said this about a few weddings she was updating in her EveryStem account, “honestly LuAnn Dickson • Founder • EveryStem Florist Software has made it so easy to make quick pricing changes. I just finalized orders for next week’s weddings and made the changes needed in Everystem in less than 10 minutes!!”
Doing this work with clarity in EveryStem seriously changes the game for us as florists!!
There’s no need to fear substitution season when you’ve got your recipes and flower orders in EveryStem.
Click the top link in my bio or screenshot and copy• paste this link into your browser to learn about 6 of the most useful, time-saving, unique features you’ll wanna be using when you sign up for EveryStem florist software!!
09/20/2026
Florists: Substitution szn is upon us!!! 😳
I had to substitute, not one, not two, but three varieties of flowers in this wedding. And I wanted to see how long it would take me.
I set the clock and got to work! I found each item on my summary page, clicked on each one that needed to be subbed out and swapped in a comparable replacement with a similar cost.
I slapped the stop watch ⏱️ and saw 2:42 🤯
It took less than 3 minutes to swap out 3 flowers while protecting my profit margin!! 😮💨
And recently Lynda Lynda/Florist /Lodi, CA + Mesa,AZ said this about a few weddings she was updating in her EveryStem account, “honestly LuAnn Dickson • Founder • EveryStem Florist Software has made it so easy to make quick pricing changes. I just finalized orders for next week’s weddings and made the changes needed in Everystem in less than 10 minutes!!”
Doing this work with clarity in EveryStem seriously changes the game for us as florists!!
There’s no need to fear substitution season when you’ve got your recipes and flower orders in EveryStem.
Click the top link in my bio or screenshot and copy• paste this link into your browser to learn about 6 of the most useful, time-saving, unique features you’ll wanna be using when you sign up for EveryStem florist software!!
https://www.everystem.com/blog/6-features-everystem-floristry-software
I swapped 3 flowers out in under 3 minutes, Lynda updated her wedding pricing in less than 10!! Join us and you’ll wanna start getting a stop watch out to see how fast and effective you’re getting with EveryStem too! It’s a bit addictive in the best way!! 😋
“OMG, quick hide all those buckets of flowers we didn’t use before the MOB comes over here and asks us if we can add them to the centerpieces!!” 🫨
Yes, that was a real comment from someone I freelanced for in the past. And I can tell you that it’s not Vanessa Vanessa | Seattle Wedding & Event Florist because she’s been using EveryStem software for over a year now to dial in her recipes, build accurate flower orders, and walk away knowing she’s given her clients the full value of what they paid for without any waste!!!
These are her beautiful designs and empty buckets from her last wedding as proof! 💐🪣
EveryStem is efficient, effective, and PROVEN to work!!
Are you tired of rushing to hide all your leftovers before the MOB or wedding planner find them?
It’s not your fault you’ve been wayyyyy overbuying, you just don’t have the right system for your recipes yet!
That’s why EveryStem is solely for recipes and flower orders, so you can FOCUS on accuracy and profitability when it matters most!!
Stop wondering where your money went and start getting results like Vanessa, with LuAnn Dickson • Founder • EveryStem Florist Software
“One of the hardest parts for me has always been trusting the flower math,” Vanessa explains. “Before EveryStem, I would panic buy extra flowers and greenery on the day of the wedding and end up with far too many leftovers. Using EveryStem has changed that completely. I only wish I had started using it sooner. I truly can’t imagine my workflow without it now!”
Let’s talk real numbers, because sometimes seeing it in black and white is the wake-up call we need. Say you over-order by just 10% on every event. Doesn’t sound like much, right? But let’s see what that looks like over time.
Average wedding flower cost: $2,000 in wholesale product
Over-ordering by 10%: $200 in extra stems per event
If you do 20 weddings per year: $4,000 in unnecessary flower costs
That’s $4,000 that could have been profit. Or new equipment. Or a much-needed vacation. Instead, it’s sitting in funky water (or your trash can).
And that’s just the flower cost. When you factor in the time spent processing and managing those extra stems, the real cost is even higher.
Over-ordering might feel like playing it safe, but as someone who’s worked with hundreds of florists, I know from experience that it’s one of the biggest profit killers in our industry. The florists who consistently hit high profit margins? They’re not the ones buying extra “just in case.” They’re the ones who know exactly how many stems they need and order accordingly.
So how do you stop over-ordering without risking running short? It starts with flower recipes. Not vague Pinterest-inspired ideas or mental notes. Actual recipes with real stem counts, broken down by variety or function. I share my exact process in this blog post!
https://www.everystem.com/blog/stop-over-ordering-how-to-calculate-exact-flower-quantities-for-weddings-and-events
Vanessa’s got it down pat, you ready to join her? Screenshot the link and go snag the details on the EveryStem blog!
Vanessa Vanessa | Seattle Wedding & Event Florist created this gorgeous bouquet along with a ceremony meadow and aisle pieces for her clients’ wedding last month.
She used LuAnn Dickson • Founder • EveryStem Florist Software for her recipes and flower ordering process. Swipe to see how much she had leftover after her setup was complete >>> 👀🫣👀
“I have to send you this photo from right after I finished setup today! Absolutely nothing left! There were so many subs for this wedding, but i stuck to my EveryStem recipe as closely as I could, I’m so glad I did!” - Vanessa Vanessa | Seattle Wedding & Event Florist
This is such a thing of beauty! The finished design is beautiful, but the real beauty is that Vanessa used to have a lot of leftovers after her weddings and now she’s down to ZERO. EveryStem used, no waste, and a healthy profit after all her hard work!
Way to go, Vanessa.
EveryStem members, Have you had an event like this lately? Tell me about it! 🌸
I want to see your beautiful designs and empty buckets!! 🪣 I’m here to support you and cheer you on.
09/11/2026
I didn’t start small. I went all in!! I put all my eggs into one basket (bought a floral design/ retail shop) and said, “Let’s FAFO!”
So the excuse: “You don’t become a florist to make money!!” - it just wasn’t gonna work for me!
As a floral design business owner, the pressure to “provide for the community” and to “offer value to clients” can be overwhelming. It was for me at first!!
I had to step back after the first few months and realize that the only person accountable for my flower shop staying viable was me. 🙋🏻♀️
All the requests for donations from people who’ve never stepped foot in my shop, denied! 🚫
People who wanted to price compare my business to a large chain of grocery stores, buh bye!! ✌️
Anyone who wanted to skip out on paying tax, asked me to “just lower the price” or said “I’m not that into flowers” 😳 ummm there’s the door >>> 🚪 you are not my kinda client!!
But the people in my community who LOVE flowers, love supporting local businesses, want to invite a high level of creativity and beauty into their home or office or special event… are my people!!!
And they see the value of bespoke design. They see the value of hand-picked, high quality, long lasting flowers. They love what I offer and although it’s not a massive number of people, it’s enough to make a healthy profit each year!
So, I focused solely on those people! And I highly recommend you do the same!!
Have you found yourself in a sticky situation where you feel like your lowering your standards or your profit margin just to please someone else or out of obligation?
Sound off in the comments!! 📣📣📣
09/04/2026
While that florist hesitated…
I swooped in, listened to their needs, & booked them!
The “my clients won’t pay that much” excuse is based in fear and can be overcome with 1 simple mindset hack and a set pricing formula.
Wanna SNAG the mindset hack is and the pricing formula?
Comment “FORMULA” and I’ll send it your way!!
💕🍃🌸
09/02/2026
Client: “I know exactly what I want, a really big bouquet of all peonies! And big arrangements of orchids and hydrangeas!” 👰♀️
Me (in my 28 year old brain): HOLY 🔥 balls. This is gonna be super expensive and I should suggest some cheaper options. 😬 SO AFRAID
Me (out loud): Sounds lovely! I’m so glad you know exactly what you want and I’m excited to design it for you. 😃 SUPER EXCITED
Fear was messing with my brain!! I didn’t know how to use the rush of energy this type of request produced. But, I knew that if I could turn that fear into excitement it would be a game-changer! (And I’d get the chance to make a $700 bouquet and fabulous centerpieces. 🙀).
The mindset shift from fear to excitement transformed me from being afraid of her saying “it’s too expensive” into me being excited for the opportunity to create something I’d never done before!
This was the biggest & most expensive wedding I’d ever done at this point in my career and I had to work through my mental block in real time in order to level up. This wasn’t a pricing problem or a client problem. This was a LuAnn problem and I was determined to fix it!
3 things I did to push past my mental block:
• Shifted my mindset & felt proud that my services were the premium option they’d been searching for!
• Acted as my own “Price Bodyguard” by trusting in my pricing formula and using it to determine the price without letting emotions get in the way!
• Realized that money is relative and stood firm in my knowledge that my team and I would deliver a superior service that others couldn’t match!
Now EveryStem software tells me exactly how much to charge for my designs and it does the same for hundreds of florists who use it regularly.
If you’re stuck in the “I wouldn’t pay that much” mindset, you can lean on LuAnn Dickson • Founder • EveryStem Florist Software and let the software do the heavy lifting! Just trust the numbers and price accordingly.
This gives you the power to turn your fear into excitement and use it as fuel to create something unforgettable.
Instead of letting that fear whisper “I wouldn’t pay that much” you can flip the script and say “This is gonna be the most spectacular wedding I’ve ever designed!”
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811 West Live Oak St
Austin, TX
78704