Steel Advertising

New Episode: “Marketing Higher Ed to the Way Gen Z Thinks”

Gen Z thinks and processes information differently, and understanding those differences can help higher ed marketers create more inclusive, effective messaging.

In this episode, Steel Advertising CEO Kirsten Cutshall explores the prevalence of neurodivergence among Gen Z and shares simple, practical ways marketers can adapt their messaging to better connect with today’s students. Click the link in our bio to listen.

Celebrating the hard work that keeps ideas moving and businesses growing. Happy Labor Day from Steel Advertising!

Meet our 2026 Fall Interns! We’re excited to welcome these talented individuals to the team this fall and can’t wait to see all they accomplish!

Attending the 2026 eduWeb Summit in Orlando was an incredible opportunity to connect with higher education leaders, marketers, and digital strategists from across the country.

From insightful sessions on AI, accessibility, and digital experience to conversations about the future of higher education marketing, we came away with fresh ideas and actionable strategies to better serve our clients.

Thank you to the eduWeb Summit team, the speakers, and everyone we had the chance to meet. We’re excited to bring these insights back to our work and continue creating meaningful digital experiences for colleges and universities.

Accessibility AI SteelAdvertising

We were excited to be back at the 2026 Texas Association of Community College Marketers Conference as a sponsor! It was a great few days connecting with so many talented community college marketers, sharing ideas, and having meaningful conversations about the future of higher education marketing.

Thank you to everyone who stopped by to say hello, attended one of our sessions, or spent time with our team. We always leave TACCM inspired by the work you're doing and are thankful to be part of this community. Looking forward to staying connected throughout the year!

We're hiring Fall 2026 Interns!
If you're ready to gain hands-on agency experience, we'd love to hear from you.

-Send your resume to [email protected]
-Apply by August 15, 2026

Be sure to specify which internship you're applying for.

Congratulations to Andrea on 1 year with Steel Advertising! 🎉 Your hard work, thoughtful research, and strategic media planning have made a meaningful impact on our team and our clients. Thank you for everything you do, we’re excited to celebrate this milestone and look forward to many more successful years ahead!