Jay Rose

Just over 24 hours in LA with Steph Rose | Strength & Mobility to catch one of the final days of the Jaws exhibition at the Academy Museum and it was even more incredible than I imagined.

I loved watching movies growing up but when I first saw Jaws as a child it made me fall in love with cinema. It was the catalyst for wanting to create content, tell stories and find a way to be behind a camera.

Seeing the original props up close after all these years (and the infamous Bruce himself) was a genuine dream come true.

As much as the film inspired me, the story of making it inspired me even more. Spielberg faced challenge after challenge. The shark famously didn’t work, the production fell behind schedule, and what could have become a complete failure demanded extraordinary resilience, creativity and belief.

It’s been well documented that those setbacks ultimately helped make the film what it became. The limitations forced Spielberg to show less of the shark, building the tension and suspense that changed cinema forever.

A troubled production became the biggest blockbuster of its time and one of the greatest examples of turning failure into success.

That story has shaped my life more than I can describe. Jaws is one of the reasons I knew I had to live in the United States, and why I felt compelled to create something of my own and most importantly, never give up!

A very quick trip, but a deeply personal one and an experience I’ll never forget. 🦈🎬

This weekend feels a little different for us.

July 4th is a celebration of freedom, independence, and the courage to build something bigger than yourself.

And this year, we’re also celebrating 8 years of Phase SiX.

In the beginning, we didn’t really have a home base.

We were building from the road — traveling, training, filming, learning, meeting people, and trying to turn an idea into something real.

No guarantees.

Just a belief that Phase SiX could become more than a fitness brand.

A movement. A Revolution.

A way to help people build stronger, more capable bodies and create more freedom through the way they move.

Eight years later, we’re still building.

The app.
The programs.
The workshops.
The events.
The Phase SiX: Content Dojo.
The community.

And the mission has never changed:

Train for strength.
Train for mobility.
Train for life.

To celebrate July 4th weekend and 8 years of Phase SiX, we’re giving you 25% off until midnight tonight.

Comment FREEDOM and I’ll send you the 🔗

Use c0de: USA

Freedom is something you build.

In your body.
In your life.
In the work you choose to keep showing up for.

Thank you for being part of the journey.

Jay & Steph