TrueDialog

Your nurture programs live in Marketo. Your highest-open-rate channel doesn't… until now.

TrueDialog connects SMS directly into your Marketo Smart Campaigns, so texting becomes part of the workflows your team is already running. No exporting lists to a separate tool. No manual follow-up.

Here's what that looks like:
- Trigger SMS sends from Smart Campaigns you already have running, or schedule them in advance
- Reuse templates instead of rewriting copy for every send
- Catch spam triggers and compliance issues before you hit send, with TrueDelivery®
- Catch opt-out intent after a reply comes in, with TrueOptOut®, even when it's not a clean "STOP"
- Launch in hours, with TrueDialog's US-based team guiding setup
One G2 reviewer summed it up: "We were able to automate lead nurturing, and drive better conversions — all with TrueDialog's Marketo SMS integration."

If your funnel already runs through Marketo, your texting should too.

Learn More: https://hubs.la/Q04xtWK50

We're excited to share that TrueDialog made the shortlist for Best Use of AI in Sales & Marketing in The 2026 A.I. Awards. 🏆

The A.I. Awards, run by The Cloud Awards, is one of the fastest-growing global programs recognizing outstanding AI-driven platforms and solutions. Landing on this year's shortlist puts TrueDialog alongside standout companies and startups pushing AI forward across sales and marketing technology.

It's a nod to the work our team puts into building AI into how businesses reach, engage, and convert their audiences through SMS and RCS.

Finalists are announced September 22, with winners following in October. We'll be watching the full shortlist until then!

See the complete 2026 shortlist: https://hubs.la/Q04xvKRf0

2026 A.I. Awards Shortlist | The A.I. Awards The shortlist for The 2026 A.I. Awards contains the world's leading innovators in cloud AI solutions and platforms.

The best time to plant a tree was 20 years ago. The next best time is today.

That's the analogy Amanda used on the Winners Circle Podcast with Russ Fordyce, and it applies just as well to your SMS opt-in list.

If you haven't started building one yet, you're not behind, you're just later than the brands who already have a head start on the relationship, the permission, and the trust that come with it.

Text messaging isn't a channel to watch from the sidelines. It's where your audience already is, and the gap between "someday" and "today" only gets more expensive.

Watch the full clip below, and if your opt-in list is still on the "someday" list, let's talk about what starting today actually looks like.

Watch the full episode here: https://hubs.la/Q04wgVqt0

"Every business text still has to answer one question for the person receiving it: who is this, and can I trust it?" — John Wright, CEO, TrueDialog

SMS can't answer that. RCS can: verified sender, branded messaging, a real identity instead of an unknown number. The catch is that deploying it usually means a developer queue.

TrueDialog built RCS Composer so marketing teams can design and launch those experiences themselves, no code required, and TMCnet just named it a 2026 Communications Solutions Product of the Year. 🎉

Teams build the rich content themselves: carousels, suggested replies, and more, and brands that register their RCS Agent get a Verified Sender badge.
Customers using RCS Composer are seeing click-through rates 3 to 7 times higher.

Read the full announcement: https://hubs.la/Q04w18870

🎉 Big news: TrueDialog has been named to the 2026 Inc. 5000 list of America's Fastest-Growing Private Companies — for the second year in a row!

The Inc. 5000 gives a data-driven snapshot of the most successful companies in the economy's most dynamic segment: independent, entrepreneurial businesses. Making the list again, after our 2025 debut, tells us we're on the right track.

"Watching our customers use text messaging to exceed their business goals is our favorite award," said John Wright, CEO of TrueDialog. "Earning a spot on the Inc. 5000 list for a second year running reflects the trust our customers place in us and the pace at which our team keeps innovating."

That pace shows up in what we've shipped. In July 2026, we launched TrueConnect, which gives teams visibility into every inbound and outbound text across CRM and martech systems including Salesforce, HubSpot, and Microsoft Dynamics, and TrueOptOut, which uses machine learning and large language models to recognize when a customer wants to unsubscribe, no matter how they phrase it.

Over the past 12 months, we've also picked up:

- MarTech Breakthrough Award, Overall Conversational Marketing Solution of the Year
- SAMMY Sales and Marketing Award, AI-Powered Marketing & Sales Growth Catalyst
- Internet Telephony Unified Communications Excellence Award
- TMCnet Communications Solutions Product of the Year Award
- Digiday Technology Award finalist, Best Mobile Marketing Platform
- EdTech Cool Tools Award finalist, Communications

To every customer and teammate who made this possible: thank you. See the full Inc. 5000 list and company profiles at https://hubs.la/Q04sMbSC0.

Read More: https://hubs.la/Q04sN0LG0

Most RCS content focuses on retail and event use cases. But here's what it looks like for B2B software teams:

- Product update announcements with visuals instead of plain text
- Webinar invites with a one-tap registration link
- Demo meeting reminders that don't get lost in an inbox

For sales and marketing teams already using SMS to move deals forward, RCS is the same channel, just with more room to make the message land.

We’ve compiled what it looks like to get started with RCS.

Full breakdown: https://hubs.la/Q04r57HW0

Today we're launching two new ways to get more out of every text you send, and every reply you get back.

Most enterprises don't run one system. Sales lives in Salesforce, marketing in HubSpot, ops in Dynamics or Teams. So a text logged in one tool is invisible to the others: attribution breaks, follow-ups get missed, and teams rebuild context by hand.

🔗 TrueConnect® puts every SMS conversation on the right record in every TrueDialog-connected system. Send from inside Salesforce, HubSpot, Microsoft Dynamics, or the TrueDialog app, and the same conversation appears in the other systems, where that contact record exists, matched by phone number. No new integration project, no middleware to maintain.
And when a contact asks to stop hearing from you, that request should be honored, however they word it.

🛡️ TrueOptOut catches the opt-out requests keyword matching misses. "Take me off your list." "Why are you still texting me?" A keyword filter reads those as normal messages; a court may read them as a clear opt-out, and TCPA damages run $500 to $1,500 per message. TrueOptOut uses AI to recognize opt-outs in plain language (and emojis!) and honor them automatically, catching at least 9 in 10 that keyword matching alone would miss, with an audit trail on every decision, keeping your lists clean and up-to-date.

More connected. More compliant. Powering ahead.

Full announcement 👉 https://hubs.la/Q04q5b-T0

Every birthday is a good excuse to look back at how far you've come.

Today, we're celebrating another year of helping businesses turn texts into real conversations, not just messages sent into the void.

From owning our own carrier infrastructure to building RCS Agent capabilities for what's next, our focus hasn't changed: make messaging deliver, and make it feel human.

To our customers, partners, and the team that shows up for both every day: thank you for making this one worth celebrating.

Here's to the next chapter. 🎉

85% of U.S. adults text multiple times a week. If SMS isn't part of your marketing strategy yet, your customers are already somewhere you're not.

We put together 50 tips to help you build (or strengthen) your SMS marketing strategy in 2026, covering everything from list-building and compliance basics to RCS features, automation, and long-term optimization.

A few highlights:
- Getting your first opt-ins the right way
- Using RCS rich cards, carousels, and CTA buttons to boost engagement
- Improving deliverability so your messages actually land
- Auditing your list and testing over time to keep improving results

Whether you're launching your first SMS program or refining a mature one, there's something here for every stage.

Full guide in the comments!