Launch Marketing

A content strategy that doesn't account for AEO, GEO, and AI search isn't going to cut it anymore.

These aren't separate from SEO. They're becoming core parts of it.

This breakdown from Adobe covers what's new, what's changing, and why your content strategy may need a fresh look from the ground up.

The new ABM: Why content strategy needs a ground-up rethink LLMs aren't the new Google. B2B content now has two audiences — humans and AI agents. Learn why GEO requires a content strategy transformation, not an SEO fix.

A full to-do list can feel like progress. But busy does not always mean moving forward.

Posting on social, sending emails, and running ads all create activity. The better question is whether that activity is driving meaningful growth. If the results are not there, pause, assess, and refocus on the work that moves the business forward. https://www.launch-marketing.com/b2b-marketing-strategies-tools/marketing-activities-video

If you're noticing a shift in B2B marketing, you're not alone. In reality, this transformation has been underway for years. From evolving buyer behavior and economic uncertainty to the rapid rise of AI, multiple forces are reshaping how organizations approach marketing.

So, what's driving these changes, why do they matter, and how can marketers adapt? Demand Gen Report takes a closer look at the trends influencing today's landscape, including LinkedIn's evolution, the changing role of the CMO, economic pressures, and more.

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing - Demand Gen Report Budget consolidation, Gen Z buyers and AI are reshaping B2B marketing. See what leaders say about CMO cuts, fractional roles and where budgets go next.

A strong brand brings three things together: look, voice, and presence. If one is missing, the experience feels disconnected.

Consistency across channels helps prospects recognize your brand, trust it, and build a stronger connection with it.

Is it time to reassess your brand or messaging? https://resources.launch-marketing.com/evaluate-brand-messaging/

B2B 🤝 B2C

A former CMO discusses why applying these key customer concepts from B2C marketing can take your B2B marketing to a new level.

Instructure President Explains What B2B Marketers Can Learn From Consumer Brands - Chief Marketer B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A.

A performance report is useful, but the real value is in what you do with it.

Too many teams stop at the numbers. Reporting is not the finish line.

Look for the trends, turn them into insights, and use those insights to guide your next move. The report shows what happened. Your strategy determines what happens next.
https://www.launch-marketing.com/b2b-marketing-strategies-tools/marketing-data-video

We've helped companies build momentum, make smarter marketing decisions, and achieve measurable results for more than 25 years.

And we've finally decided to put a name to the process the framework we've been following all these years; The Launch Sequence.

Our 5-step framework coupled with our fractional CMO expertise equals unmatched growth. Learn more about the Launch Sequence and how it can be the key that unlocks your growth potential.

B2B Marketing Consultants | The Launch Sequence Looking for experienced, senior-level B2B marketing consultants? Discover The Launch Sequence, a proven framework driven by senior marketers, turning strategy into measurable business growth.

Let's be real for a second. When was the last time you had a real conversation about what's actually working at the moment?

We've all seen the shift in B2B marketing in the past year or so. It's becoming more difficult to reach buyers. AI is the obvious culprit, but how do you reach buyers who have tuned out without becoming part of the same noise being created?

Our latest piece evaluates this topic and opens the door to chat about where B2B marketing is really at!

When Was the Last Time You Had a Real Conversation About What's Actually Working Right Now? AI is impacting marketers and amplifying the need for human interaction. Understand if your marketing is working right now and how you can adjust.

Better decisions start with better data. Whether you’re reviewing website traffic or deciding where to invest your paid media budget, use the numbers to see what’s working, adjust what isn’t, and improve your return.

More than 90% of B2B organizations report personalization across channels. This study found that barely 20% are actually implementing true personalization. Design Rush shares key points and a few ways to actually start implementing personalization that makes a difference.

90% of B2B Companies Say They Personalize, Yet Only 20% Deliver 90% of B2B companies personalize, yet only 20% do it in a way that converts. GoingClear breaks down the architecture that turns visitor context into pipeline.