Creator Catalyst AI

Creator discovery filtered by niche, hashtag, and audience data.

CreatorCatalyst indexes 400M+ global creators, updated every two weeks, searchable across niche, hashtag, and audience fit. The platform also builds AI creator personas from your brand profile, giving your team a clear target archetype before outreach starts.

Every creator surfaced through discovery passes through the brand safety module, which issues a risk score and a partner or pass recommendation before outreach begins.

Start your free trial at creatorcatalyst.ai.

The creator economy didn't just get bigger in 2026. It got structured.

Micro and nano creators now take 45.5% of influencer spend. Unilever put half its ad budget behind creators. TikTok Shop is on track for $23.4B in US sales. And "did it reach people" stopped being an acceptable answer to "did it work."

The brands pulling ahead aren't running more campaigns. They're running always-on programs with the systems to support them: sourcing, briefing, and reporting handled so the creative work stays human.

Swipe through the five shifts, then read more articles at creatorcatalyst.ai (link in bio).

Which of these is already changing how you budget? 👇

Maria E.'s NYC ad agency found out how to reach out to creators via email at a 54% response rate, compared to 15–20% with other tools.

That's what sets CreatorCatalyst apart.

Tap the link in bio to start today.

A celebrity has 40M followers. A micro-creator has 40K. Guess which one sells more product. 👀

We just watched a brand run the exact same campaign budget two ways, one celebrity post vs. 15 micro-creator partnerships. The micro-creator version outperformed on every metric that matters: engagement, click-through, and actual sales.

Here's why that keeps happening (swipe through for the full breakdown 👉):

1️⃣ Engagement beats reach: 3-8% engagement from micro-creators vs. under 1% from most celebrity posts
2️⃣ Trust reads as real: audiences treat micro-creators like a friend giving a tip, not a brand reading a script
3️⃣ Niche beats broadcast: a specific community converts better than a general audience ever will
4️⃣ More reach per dollar: one celebrity fee can fund dozens of creator partnerships
5️⃣ Recommendations convert: relatable beats aspirational, every single time

If you're still putting your whole budget behind one big name, you're leaving performance on the table.

📌 Save this so you have it ready for your next campaign planning session.
🔁 Share it with the marketer on your team still chasing celebrity deals.

Which one of these 5 surprised you the most?

Bigger isn't always better.

While mega-influencers rack up impressions, micro-influencers (typically 10K–100K followers) are quietly outperforming them where it counts: engagement, trust, and ROI.

Here's why smart e-commerce brands are shifting budget toward micro-influencers:

→ 3x higher engagement rates — smaller, tighter-knit audiences mean more genuine interaction, not just passive scrolling
→ Higher trust — followers see them as a peer, not a celebrity, which translates directly into purchase intent
→ Lower cost per post — stretch your budget across more creators and more niches instead of one big-name placement

For brands optimizing for conversion (not just reach), the math increasingly favors depth over scale.

Want to see which micro-influencers are already driving results in your category? Book a 15-min walkthrough of CreatorCatalyst: https://meetings-na2.hubspot.com/brett-schmechel/partnerships?uuid=9c04f391-9194-4cb4-833a-70e1c27e48e0

Grin's been the "default" creator marketing tool. Not anymore.

Small e-commerce brands need speed, transparent pricing, and AI that actually works for them, within their budget.

-Launch campaigns faster
-Pricing built for YOUR budget (not enterprise)
-AI-native discovery + predictive insights

The creator economy moves fast. So do modern tools.

Link in bio to see the difference for yourself.

More and more brands are switching from Grin to CreatorCatalyst.ai.

Designed specifically for small-to-mid-sized e-commerce brands, DTC companies, and growing agencies.

Learn the difference at https://creatorcatalyst.ai/product

Click to see how much time you could save: https://www.creatorcatalyst.ai/