Futuri
Futuri is the leading provider of AI-driven content, audience, and sales technology for media companies and creators.
How much does a seller really know before the discovery call starts?
Preparation can change the entire conversation. It helps sellers ask smarter questions, understand the prospect’s business faster, and make that hard-earned first meeting count.
That’s one of the topics Trish Craig explores with Emmis Corporation Market President Victor Giacomelli in the latest episode of The Selling Edge.
The conversation was also recently featured by Inside Radio: “The Sale Is Won Before the Pitch.”
Read the Inside Radio article: https://hubs.li/Q04y47xS0
🎧 Then listen to the full episode: https://hubs.li/Q04y47ty0
Or listen to The Selling Edge wherever you get your podcasts.
09/16/2026
Big news from Futuri and Beasley Media Group!
Beasley has deployed TopLine Enterprise across all of its markets, giving its sellers a connected system for prospecting, research, meeting preparation, proposals, campaign performance, and more.
The goal: give sellers better intelligence and more time for the work that matters most: understanding advertisers, building relationships, and helping local businesses grow.
We’re excited to build on an eight-year relationship with Beasley and bring TopLine Enterprise to teams across the company.
Read the full announcement: https://hubs.li/Q04xCp7D0
Getting the first appointment can be one of the hardest parts of selling, especially when a seller hits a dry spell.
So where does coaching begin?
Victor Giacomelli says he thinks about it in phases. First, help the seller get the conversation. Once they have the appointment, the focus shifts to making sure they’re prepared to ask the right questions and advance the sale.
Hear more from Victor and Trish Craig in Episode 12 of The Selling Edge: What Great Sellers Do Before the Pitch.
🎧 Watch or listen to the full episode wherever you get your podcasts.
08/20/2026
Happy National Radio Day!
For more than a century, radio has informed us, entertained us, surprised us, introduced us to new music, and made complete strangers feel like familiar friends.
Today, we’re celebrating the broadcasters, creators, personalities, programmers, sellers, and innovators who keep moving this incredible medium forward.
At Futuri, we believe radio’s future belongs to those who keep finding new ways to understand their audiences, create stronger connections, and turn great content into meaningful moments.
We’re proud to build alongside the people shaping what comes next.
Here’s to the next century of radio.
Keep creating. Keep innovating. Keep connecting.
08/05/2026
Congratulations to all of this year's NAB Marconi Award nominees!
From the biggest markets to the smallest, these are the stations and personalities doing radio right.
A huge number of this year's nominees are part of the Futuri family, and we're proud to call ourselves your partner. Whether we work together or not, we're rooting for every one of you.
Your content shouldn’t be trapped below the deck. Release it.
Futuri Content Automation turns press conferences, press releases, and raw footage into publish-ready articles, video clips, and social posts—in minutes.
One press conference. More stories. More platforms. A fraction of the production time.
It’s time to release your content—and give your newsroom time back
07/28/2026
Today, we're announcing the launch of Futuri Content Automation.
It takes press conferences, press releases, and raw footage and turns them into publish-ready articles, video clips, and social posts in minutes.
We built this because newsrooms are being asked to cover more, publish everywhere, and do it all with the same team. This gives that team its time back.
Early access newsrooms are seeing 80% less production time and 300% more digital output.
Read the full announcement and see it in action: https://hubs.li/Q04r2-780
Pipeline feeling dry? Mitchell Demytrk says that's not a red flag, it's just part of the job.
In this clip from The Selling Edge, Mitchell shares how he resets when prospecting slows down: reading industry news across different verticals for a natural reason to reach out, and staying emotionally even so the dry spells don't hit as hard.
🎧 Catch the full episode: https://hubs.li/Q04qc9Hs0 (or wherever you listen to podcasts)
Ever get hung up on and take it personally? Mitchell Demytrk says don't.
In this clip from The Selling Edge, Mitchell explains why rejection in media sales isn't a reflection of who you are or how good a seller you are, sometimes it's just who answers the phone that day. His advice: keep your process consistent, stay positive, and let persistence do the work.
🎧 Catch the full episode: https://hubs.li/Q04pF3jS0 (or wherever you listen to podcasts)
Getting a "not right now" doesn't mean the deal is dead. It means your timing, your follow-up, or your persistence needs work.
In this clip from The Selling Edge, Mitchell Demytrk of Spanish Broadcasting System in New York City shares how he handles prospect objections without losing the deal or wasting his own time chasing it.
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