Blakeslee

Most trade show booths are forgettable. The ones that aren't usually come down to three things.

Swipe through our latest thinking on what actually makes an activation work.

We work with medical manufacturers who want their trade show presence to achieve more than just looking good on the floor. If that sounds familiar, we'd love to talk.

https://calendly.com/kaitlyn-wernsing-blakesleeadv

Last week we posted a carousel on Earned Media Value and the response blew us away.
So we want to go a little deeper on why this conversation is so hard in the first place.

Here's the truth:
Most clients aren't skeptical of social media. They're skeptical because no one has ever connected it to a number they recognize.

Likes don't appear on a P&L.
Impressions don't show up in a sales report.
Followers don't close deals.

So when budget season comes around, social is always the first thing on the chopping block.
But here's what's actually happening beneath those numbers:
Every impression is a moment your brand appeared in front of someone in your target market. Someone who, in a paid media context, would have cost you real money to reach.
Every engagement is an active interaction. A like, a comment, a share, a save. In paid terms it carries a measurable cost per action.
That's not soft value. That's economic value. It just needs to be translated.

When we started presenting results this way, something shifted.
The conversation stopped being "engagement was up 12% this month" and started being "your social activity generated X in equivalent media value this year. And your audience isn't just seeing your content, they're actively engaging with it."
One is a metric. The other is a business case.
The metrics get you in the room.
The value keeps you there.

If you missed the carousel we posted last week, go back and save it. It walks through the exact calculation step by step. And if you've used EMV with your own clients, we'd love to hear how the conversation landed.
Drop it in the comments. 👇

"You can't measure social media ROI."

We've heard this in boardrooms, client meetings, and budget conversations more times than we can count. It's one of the most common objections marketers face. And honestly, it's not entirely wrong. Traditional ROI is hard to pin down in social.

But economic value? That we can measure.
Earned Media Value (EMV) is the framework that translates your organic social performance into a number any client or executive can understand. And it changes the entire conversation.

Swipe through to see exactly how it works. 👉

💾 Save this for your next client meeting.
♻️ Repost if this is something your network needs to see.

AI is reshaping what we create, how fast we create it, and what audiences are starting to question: is this real?

The "100% Aerie Real" campaign is a reminder that authenticity isn't just a brand value, it's a competitive advantage. When everything is beginning to feel AI generated, doubling down on unfiltered humanity stands out.

Congrats to Aerie on a campaign that proves real will always be worth the investment.

100% Aerie Real with Pamela Anderson You can’t prompt this … Pamela Anderson for 100% Aerie Real.No AI-generated bodies or people. Still no retouching.

We don't just create content for our clients. We learn their industry, speak their language, and show up ready to roll (literally).

From discovery to delivery, we're in it - behind the camera, behind the scenes, and behind every brand we work with.

We've arrived, Chicago! 🏙️

The Blakeslee team is on the road, doing what we love, supporting our dental clients and helping them capture assets for their marketing initiatives.

If you spot us around the city, be sure to say hello!

The product vs. The shoot 📸
The difference between a single can and a full campaign.
This is what we do at Blakeslee, turn products into content that stops the scroll.