GKV

Mark is the best! We’re so lucky to have him. 👏

Please join us in celebrating one of our very own stars 🤩

The Crystal Prism is especially meaningful because AAF Baltimore is powered by people who choose to show up. They give their time, their ideas and their energy, often far beyond what anyone ever asks of them.

This year's recipient, Mark Gray, GKV, has helped strengthen this club, stepped in again and again wherever he was needed and played a major role in bringing new ideas and new programming to life. He has given more of his time, thought and heart to AAF Baltimore than I ever could have imagined.

Congratulations Mark!

A big congratulations to our very own Mark Gray on receiving the District 2 Crystal Prism Award from American Advertising Federation Baltimore! 🏆 We’re proud to see him recognized for his leadership, generosity, and service to the greater Baltimore marketing community (especially us!). Congrats, Mark! 🥳

Our very own Andrew Robinson, SVP, recently joined a national roundtable hosted by the Association for Community Affiliated Plans (ACAP) to share how Maryland is preparing Medicaid members for new work requirements. Learn more at gkvhealth.com.

Last week, we celebrated the best way we know how: with dogs in the office! 🐶❤️ Murphy, Loretta, and Lulu made the workday a little more fun (and a lot more adorable).

The era of easy customer acquisition is ending for GLP-1 brands. As competition grows, companies that build recognition, trust, and a meaningful point of view will make every performance marketing dollar work harder.

Learn more: https://bit.ly/45obg0m.

The first wave of GLP-1 marketing was about accessibility. Now, it’s about how your brand emotionally resonates.

Learn more: https://bit.ly/44ZneNJ.

For nearly a decade, Gen Z has fascinated and confused advertisers. The irony is that many of the industry’s assumptions about them are wrong. Learn more in part one of our article on reaching a new generation: https://bit.ly/4b9DNtL.

Don’t just execute. Shape strategy, challenge thinking and drive results. Is your agency keeping up?

Learn more: https://bit.ly/4wR8XOX.

Marketing is always a challenge, but limitations can lead to innovation. We’ve seen it work in advertising — and in life.

Read more here: https://bit.ly/4wNPYVD.