AMA Baltimore

Meet Jody Costa Snyder; 20+ years in B2B marketing, VP of Marketing & Strategic Partnerships turned advisor, co-founder of BluePiper, and one of AMA Baltimore's go-to mentors.

Her rule for early-career marketers: define what marketing actually does, and its ROI, before someone else defines it for you with a bad assumption.

"'Marketing' is a widely misunderstood term. If you don't define it upfront with your leaders and keep educating them over time, you'll constantly bump up against poor assumptions, and that's a recipe for frustration."

Jody's turning 20 years of hard-won lessons into a book: Marketing Maestro: A New Approach to Orchestrating Your B2B Career, landing October 6 on every major digital bookstore. She calls it the apprenticeship she wishes she'd had.

📅 Mark your calendar: October 6.
👋 Curious about AMA Baltimore mentorship? Click the link in the comments.

👀 Look who agreed to be our 2026 MX Awards MC

THE Emmy Award–winning storyteller Megan Rivers 🍾🥳

Megan is a brand strategist who has spent her career helping people be seen, heard, and understood — first from the anchor desk, and now as the founder of The Rivers Strategy Group.

Drawing on more than a decade in front of the camera, she brings a rare combination to the table: the instincts of a seasoned journalist, the polish of a national broadcaster, and an intuitive read on exactly what makes an audience lean in.

A dynamic speaker, emcee, and facilitator, Megan commands the stage with the same clarity and warmth that made her a trusted voice in living rooms across the country. She was raised in the small-but-mighty town of Manning, South Carolina — surrounded by women who taught her the value of community and the power of using her voice. It's a lesson she now carries into every client relationship, every stage, and every story she helps tell.

We sure are looking forward to her bringing a unique and unifying presence to our stage on Oct. 14th. 👏 🎊

Our early-bird ticket deadline has been EXTENDED to Monday Sept. 28th 😱

Link here for tickets → https://f.mtr.cool/mi4odbrcy3

41 years. One unforgettable night. 🎉

We're bringing Baltimore's marketing community together at The Penguin Room at Whitehall Mill on October 14 for the 41st Annual AMA Baltimore MX Awards!

Come celebrate the people and ideas behind some of the region's most creative, strategic and impactful marketing work.

🥂 Cocktails + networking
🍽️ Dinner + celebration
🏆 MX Awards + Grand MX Campaign of the Year
🤝 Great people from across Baltimore's marketing, advertising and creative community

It's more than an awards ceremony — it's a night to celebrate, connect and be inspired by the best of our industry.

Get your ticket and join us: https://f.mtr.cool/lhoyauatrj

Your AMA membership just got better, and there's never been a better time to lock it in.

More expert-led training. More networking opportunities. Original research, member discounts, and real career growth support, all the value your membership already had, now expanded.

Renew before October 20th to lock in your current rate before it increases.

📅 Deadline: October 20
🔗 Renew now: https://f.mtr.cool/0k7wdbyftw

Wondering what to expect at Storytelling in the Age of AI? Here's the format:

You'll get a storytelling prompt when you arrive, then plenty of time to network. A few times throughout the evening, the mic opens for anyone who wants to share a true, 2-3 minute story. No pressure, sharing is completely optional.

September 30th, 5:30-8:00pm at Storyfarm. RSVP: https://f.mtr.cool/ide7xn1zws

Every MX Award winner started as someone doing good work with no idea anyone was watching.

This year, we're watching. October 14th at The Penguin Room at Whitehall Mill, we find out who did the work worth celebrating.

Save the date, see you there!

AMA Baltimore and Storyfarm are hosting something a little different this month: an evening of real, unscripted storytelling.

September 30th, 5:30-8:00pm. Come to network, come to listen, or come ready to share your own 2-3 minute true story when the mic opens. All welcome, members and non-members alike.

RSVP here: https://f.mtr.cool/08fqswc5lm

Meet the board: Angel Roane, AVP of Marketing.

Angel runs marketing strategy for the whole org and leads an AMAzing team on the marketing committee (her words, and honestly, accurate). Ask her what she loves most about the role and she won't hesitate: "I love being able to build community on social media and in real life."

Her AMA Baltimore origin story starts 1,800 miles from Baltimore, at the 2024 Higher Education Symposium in Las Vegas. "I loved being around like-minded individuals who got it, so I wanted to translate that into my lifestyle once I got home." She got home, found the website, got involved, and never looked back.

Welcome to the new board year, Angel. We're glad Vegas sent you our way.

There’s still time to get your work the recognition it deserves! Submit your entry by Aug. 28.

Our annual MX Awards recognize outstanding marketing campaigns across multiple categories, including Marketing Channels & Tactics.

If your campaign displayed a mastery of digital or physical methods in a specific channel to achieve your goals, this category could be the right fit — and your work could compete for the Grand MX Campaign of the Year 🏆

Eligible entries include:
🔹Content Marketing Program (Series or Always-On)
🔹Email / CRM / Marketing Automation
🔹Event & Experiential Marketing
🔹Immersive Marketing (AR, VR, Experiential)
🔹Influencer or Creator Marketing
🔹Multi-Platform Social Media Campaign
🔹And more

Your team's best work deserves to be celebrated. Check out all the categories and submit your entry by Aug. 28!

👉 https://f.mtr.cool/6f6ae0tgnb

Sometimes people need help to see that their stories shouldn’t end. Weber Shandwick and USAA did just that in 2023 with their “Face the Fight” campaign.

Since 2001, veteran su***de has claimed over 120,000 people. Something needed to be done, help needed to be given. While working with various experts, USAA aimed to create a campaign to raise awareness and break the stigma surrounding seeking help.

Since launching the campaign, they saw 175 partners donate over $85 million in philanthropic grants supporting:
• Nonprofit programs
• Clinical fellowships
• Veteran service organizations
• Su***de prevention/training programs for veterans

Winning the 2024 B2C Silver Campaign award makes sense because the story moved people to donate for their worthy cause.

The entry deadline’s been extended until this Friday (8/28). Submit your work and see if your organization's story can win the 2026 B2C Campaign: https://mxawards.amabaltimore.org/