imre

🌈 🏳️‍⚧️ PRIDE has been part of Imre's story since day one.

As an LGBTQIA+-founded agency, we've spent more than three decades building a culture rooted in empathy, optimism, and kindness, values that continue to shape how we show up for our people, our clients, and our communities.

As PRIDE Month winds down for 2026, we celebrate the people and communities that inspire us and reaffirm our commitment to fostering a place where authenticity is valued, differences are celebrated, and authenticity is the baseline. We’re proud of this foundation and we wish everyone a happy PRIDE.

Great partnerships don't happen by accident. They're built through trust, collaboration, and a shared commitment to achieving meaningful outcomes. That's why we're excited to welcome Kyle Bechter as EVP, Client Partnerships.

Kyle joins Imre at an exciting time as we continue to help healthcare brands navigate complexity, accelerate growth, and create stronger connections with the audiences they serve. With a proven ability to build relationships that evolve into long-term partnerships, Kyle brings the strategic perspective and client-first mindset that define how we work.

His leadership will help us deepen our partnerships, unlock new opportunities, and continue delivering the integrated thinking and ex*****on our clients count on.

Welcome to Imre, Kyle. We're excited for what's ahead!

We're excited to celebrate Tracy Zuto for being named a 2026 PM360 ELITE 100 honoree among the industry's top Creative Directors.

Tracy's creative leadership is rooted in the belief that great ideas have the power to move people and improve lives. Her ability to blend strategic thinking, creative excellence, and deep empathy has helped shape impactful work for some of healthcare's most important brands.

She inspires teams to push boundaries, elevate craft, and create meaningful connections between brands and the audiences they serve. This recognition reflects both her extraordinary talent and the lasting impact she continues to make across our industry.

Congratulations, Tracy, on this incredible achievement.

Thank you to pm360magazine for honoring the creative leaders driving healthcare forward.

Today, we recognize Juneteenth, commemorating the end of slavery in the United States and honoring the resilience, achievements, and enduring contributions of Black communities.

Juneteenth is both a moment of reflection and a reminder of the ongoing pursuit of equity, opportunity, and belonging. It invites us to learn from the past, engage with one another more deeply, and continue building a future where every voice is heard, valued, and empowered.

At Imre, we honor the significance of this day and celebrate the rich history, culture, and leadership that continue to shape our communities, our industry, and our world.

We're proud to celebrate Nadine Lafond for being named a 2026 PM360 ELITE 100 honoree in the Transformational Leader category.

Nadine's leadership is defined by her ability to turn vision into action, bringing together people, capabilities, and ideas to drive meaningful change for our clients, our teams, and the industry. She leads with purpose, inspires innovation, and consistently challenges us to think bigger, move faster, and create work that makes a difference.

This recognition reflects the impacts she has made throughout her career and the energy, passion, and leadership she brings to Imre every day.

Congratulations, Nadine, on this well-deserved honor.

Thank you to pm360magazine for recognizing the leaders shaping the future of healthcare.

We’re proud to share that Imre has been named to the 2026 MM+M Agency 100 list of the best healthcare agencies in the industry!

Imre is proving that speed and agility don’t have to come at the expense of strategic thinking, creative excellence, or human connection. Our model brings together integrated expertise, senior-level attention, and a full embrace of an agile philosophy to help our clients launch faster, adapt quickly, and create powerful impact.

Thank you to mmmnewsonline for this recognition, and congratulations to all of the agencies featured in this year’s Agency 100.

Paulina De la Riva has joined Imre as Chief Strategy Officer. 🎉

Paulina brings a uniquely integrated perspective—connecting business ambition to brand meaning and how brands ultimately show up in market. With a background spanning creative, brand strategy, and data-driven marketing, she’s known for turning insight into action and driving measurable growth.

At Imre, Paulina will lead the continued integration of our strategy disciplines—uniting brand strategy, medical strategy, media, experience, and analytics into a more agile, performance-driven model that delivers greater precision, speed, and impact for our clients.

Welcome to the team, Paulina!

Please join us in welcoming Robyn O’Brien to Imre as VP, Omnichannel Strategy. 👏

Robyn’s career has been driven by one powerful question: Why? That deep curiosity—paired with a passion for research and human insight—has shaped her expertise in healthcare CX. She brings a thoughtful, evidence-based approach to understanding the experiences of patients, caregivers, and healthcare professionals, turning insights into meaningful, measurable connections. 🔎✨

With extensive marketing experience and an advanced degree in communication management, Robyn blends scientific rigor with empathy—exactly the balance modern healthcare brands demand. 🧠❤️

Based in Philadelphia, Robyn recharges through good books, international adventures, live music, and discovering new restaurants around the city.

We’re so excited to have you on board, Robyn. Your perspective and leadership will help drive what’s next.

✨ Last night, we had the pleasure of hosting the HBA New York chapter at Imre for an evening centered on connection.

From meaningful conversations to new introductions across the healthcare community, the evening reflected the power of bringing passionate people together. We’re proud to support spaces where ideas are shared, relationships are built, and the future of healthcare takes shape.

Thank you to HBA and everyone who joined us—we’re energized to see what's ahead! 👏

We’re proud to celebrate Ryan Mitchell’s promotion to Chief of Staff. 👏

Ryan’s Imre journey began more than 21 years ago as an intern, eager to learn and ready to grow. Since then, he has helped shape our agency with steady leadership, deep institutional knowledge, and an unwavering commitment to our people and our work.

A trusted partner across the organization, Ryan brings calm, clarity, and accountability to every challenge—especially when it matters most. He leads the Imre way, with empathy, optimism, and kindness at the center of everything he does.

Ryan, congratulations on this well-earned next chapter. We’re proud of your journey and excited for the impact still ahead. 🎉