imagiCal

Established in 1980, ImagiCal is the Berkeley chapter of the American Advertising Federation. Acting as a student-run advertising agency, ImagiCal conceives and develops multimillion-dollar national advertising, marketing, and public relations campaigns for corporate sponsors and presents them at the AAF National Student Advertising Competition. ImagiCal is comprised of roughly 30 undergraduate members who share a passion for marketing, advertising, and making a difference. Each member comes from a unique educational and professional background and has been selected from a competitive pool of applicants and recruitment process. Alumni have pursued careers in the advertising and marketing industry, financial services, and management consulting at companies including Google, Goodby Silverstien Partners, Ogilvy, Cisco, Microsoft, Barclays Capital, Deloitte Consulting, and Bain & Co. ImagiCal's clients include fortune 500 companies and a variety of industries -- automotive (Toyota, DaimlerChysler, Saturn, Chevrolet), food (Coca Cola, Nestle, Pizza Hut, Kellogg), internet (Yahoo!, AOL), financial services (Visa, Bank of America), non-profit (The Century Council, Red Cross). Industry specialists and MBA professors provide professional guidance to campaigns and post-undergraduate careers