34th Degree Wine Merchant

A Taste of Italy 🇮🇹🍷

August 13th is International Prosecco Day, and that was all the convincing we needed to kick off a three week Taste of Italy series at 34th° Wine Merchant 🥂

We’re starting in the north, exploring wines from the Veneto, Liguria, and Piedmont regions. This week’s lineup includes:

🥂 Bianca Vigna Prosecco Conegliano Valdobbiadene DOCG— Veneto
🤍 Terenzuola Vignebasse Vermentino — Liguria
🍷 San Biagio Verduno Pelaverga — Piedmont
🍷 Sottimano Bric del Salto Dolcetto d’Alba — Piedmont

Thursday, August 13th &
Saturday, August 15th
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members
Includes a flight of 4 wines, cheese & Italian breadsticks.

Email [email protected] or call 706.946.3434 for availability and booking.

🍷 No tasting today… but we’ll see you this Saturday!

Join us this Saturday, August 8 for a journey through Spain with an all-new lineup of Spanish wines recently added to our shelves. We’ll explore both classic and off-the-beaten-path wine regions, featuring:

🇪🇸 Gran Reserva Cava from Penedès
🇪🇸 Albariño from Rías Baixas
🇪🇸 A red field blend from Arribes
🇪🇸 Listán Negro from the Canary Islands

Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members
Includes a flight of 4 wines, cheese & Italian breadsticks.

Email [email protected] or call 706.946.3434 for availability and booking.

August’s Latitudes Wine Club is here, and this month’s selection is a tour of Europe! Featuring hand-picked wines by Emily from Italy, Portugal, and Spain, it’s the perfect way to discover something new this month 🍷

Not a member yet? Join the club and enjoy four expertly selected wines each month, exclusive member perks, and special pricing on tastings and events.

Email [email protected] or call 706.946.3434 for availability.

August Wine Tasting Announcement!

August 8th:
This week we’re exploring classic and off-the beaten path Spanish wines including sparkling Cava, Albariño, a red blend from Arribes, and a red from the Canary Islands. 
*Please note there will not be a tasting on Thursday, August 6th. 

August 13th & 15: 
This week kicks off a 3-week Taste of Italy series. We’re beginning in the north with Prosecco from the Veneto region, white wine from Liguria, and red wines from the Piedmont region. 

August 20th & 22nd: 
This week we are exploring wines from Central Italy, featuring white and red wines from Tuscany, Marche, and Abruzzo. 

August 27th & 29th: 
We’re wrapping up our Italian series in Southern Italy featuring white and red wines from Campania and Sicily.

Tasting Schedule:
4pm - 7pm on tasting days (Seatings at 4pm, 5pm, and 6pm)
$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Cheers!

Cheers to the start of August and National Albariño Day! ☀️🥂 We have a few delicious Albariños in the shop that are perfect for these hot summer days. Crisp, refreshing, and made for sipping on the porch, by the pool, or with your favorite seafood dinner.

Stop by 34th° Wine Merchant and pick up a few bottles to celebrate! 🍋🍷

🍷 Pinot Camp Preview Tasting 🍷
This week at 34th° Wine Merchant!

Emily recently had the opportunity to attend Oregon Pinot Camp, and this special tasting is a preview of some of her favorite discoveries. Join us as we explore what makes Oregon wines so unique, and yes, we’ll be tasting more than just Pinot Noir!

This week’s lineup:

• Argyle Sparkling Brut Rosé 2022
• Brooks Amycas White Blend 2025
• Winderlea ‘Bounteous' Willamette Valley Pinot Noir 2022
• Hundred Suns ‘Old Eight Cut’ Pinot Noir 2024
• Soléna Estate Domaine Danielle Laurent Pinot Noir 2023

Thursday, July 30 & Saturday, August 1

Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members
Includes a flight of 4 wines, cheese & Italian breadsticks.

Email [email protected] or call 706.946.3434 for availability and booking.

Come sip, learn, and discover a few new favorites. 🍇✨

Looking to discover new wines without the guesswork? 🍷 Join our Latitudes Wine Club at 34th° Wine Merchant!

Each month, Emily hand-selects 4 different wines for members to enjoy, complete with tasting notes and food pairing suggestions.

Member Benefits:

• 4 wines selected by Emily each month
• Tasting notes and food pairing suggestions
• 10% off all in-store purchases on club pickup day
• Club Member special pricing for weekly tastings and special events
• Early access to special events and limited production wines

Simply become a member and pick up your order from 34th Degree Wine Merchant in downtown Blue Ridge the first week of every month. 🥂

It’s National Wine & Cheese Day! 🍷🧀

Come celebrate with us at 34th° and shop our collection of wines from around the world, plus a selection of specialty cheeses perfectly paired for today’s VERY special holiday 😏

Join us this week for a Tour de France tasting, coinciding with the final week of the cycling race that concludes this Sunday in Paris. Given the condensed nature of this whirlwind tour, we’ve selected some of the most prominent wine regions to feature, and of course had to include one region representing a mountain stage - an essential element in the tour. 

Make your plans to join us for this flight!

* Les Rocailles Apremont 2025 - Savoie, France
* Chateau de Calavon ‘Agathe’ Rosé 2025 - Provence, France
* Olivier Merlin Bourgogne Pinot Noir 2023 - Burgundy, France
* Cru Monplaisir Bordeaux Superieur 2022 - Bordeaux, France

Thursday, June 23rd &
Saturday, June 25th
Seatings at 4pm, 5pm, and 6pm

$30/per person
$20 for wine club members

Email [email protected] or call 706.946.3434 for availability and booking.

Bizzarro Spritz cans are available at 34th° to make all of your on-the-go outings complete 🥂☀️
The perfect summer sip that’s refreshing, bubbly, and full of bright citrus, herbal notes, and a touch of sweetness 🍊✨