Matthew Hornaday Realtor

Half of condo deals are cash right now, and buyers think they cannot compete. 📊

But average days on market for condos is over two months. Most cash buyers are swooping in on listings that have been sitting.

Get in early and you beat them before they ever see the property.

Ready to move first instead of last? DM me.

Growing up in Iowa and raising my kids here in South Florida are two completely different worlds. 🌎

I used to walk myself across the street to school at seven years old. Here, that same street is a major road, so I am the one driving my kids there. Different era, different landscape, but there are real upgrades too.

Between all of that, this is a phenomenal place to raise a family, and we are not going anywhere.
Thinking about where to put down roots for your family? DM me and let's talk.

Everyone hears "$8,000 insurance" and assumes South Florida is not worth it. 🏡

No state income tax already saves you money, and your insurance number is not fixed. Your deductible and replacement cost are choices, and a newer roof, impact windows, and roof straps all lower the premium.

Bonus: those same upgrades raise your property value.

Want a realistic picture of what owning here would cost you? DM me.

A listing sitting on the market does not always mean it is overpriced. 🏡

Appraisers look at the last six months, and the first three comps carry about 80% of the value. Upgrades, end units, and HOA fees all move that number.

Right now buyers will pay $100K more for a single-family home with no HOA, because the monthly payment ends up similar.

Wondering how your home really compares? DM me and let's look at the comps together.

The South Florida areas people are still sleeping on. 📍

Victoria Park in Fort Lauderdale. Walkable to Las Olas, close to the beach, and older homes are being torn down and rebuilt with serious money behind them. If you want a build project with a real return, that is the spot.

And Pompano, which I will keep saying. Deep water access, no fixed bridges, single-family, no HOA. That combination normally costs a premium.

Want the list before everyone else catches on? DM me.

What do I love about living in Boca? Honestly, everything. 🌴

I have lived in a few different places, and this is the one that still gives me joy every single day.

What really sets it apart though is how central it is. I am 30 to 60 minutes from three different airports, and within 25 minutes I can be in a completely different city with its own vibe, its own restaurants, and its own hidden gems.

It genuinely never gets old. If you are ready to see why people fall in love with Boca, DM me and let's talk.

One condo selling low does not mean your whole neighborhood just lost value. 📊

Understanding the story behind a comp is just as important as the number itself, whether you are buying or selling.

Not sure what your comps really say about your home's value? DM me and let's break it down.

People ask how I balance it all. Honestly, I just break the day into pieces. 🧩

Mornings start with the kids, school drop-off or pick-up, and a few minutes of real conversation about what is going on with them. After that, it is my time in the gym before the workday fully takes over.

Once the kids are back home, work is done, and it is family time again. No magic formula, just small blocks stacked on top of each other every single day.

Follow along for more of what actually goes into running this business.

Is a second home still worth it in this market? Yes, if you buy it on purpose. 🔑

First decide what you want out of it: monthly profit, help covering expenses, or simply owning the asset. That answer changes the property completely, and so does whether you plan to use it in high season or low.

Then there is the part most people skip. The tax advantages. Even if you are $300 a month negative, that is $3,600 a year against a tax bill that could be $20,000.

Look at the whole picture, not one line of it. DM me and let's map out your strategy.

The condo market right now is creating a real window for buyers. 🏢

There is so much inventory that pricing has become a bit of a race to the bottom. But here is the part that works in your favor: a lot of long-time owners bought years ago and have so much equity built in that selling below today's peak still puts a nice number in their pocket. They are happy, and you get in at a fair, sometimes even below-market, price.

It is a rare setup where both sides can walk away satisfied.

If you have been eyeing a condo in South Florida, now might be the time. DM me and let's talk.