SAMA Labs

Does SMS work or is it just a way to spam customers?

Standing out to leadership by investing in yourself and furthering your education on what really propels businesses forward. COMMENT SAMAU or DM us for the application

Stop thinking like a marketer. Start thinking like an operator.

At SAMA University, we teach the skills that separate campaign managers from business builders. Learn how to connect creative, media buying, retention, analytics, and profitability into one growth engine.

Whether you’re just getting started or scaling brands, our goal is simple: help you make decisions that drive revenue—not just metrics. 👉👉 Comment SAMAU to get the application sent to your inbox.

🚀 Think bigger.
📈 Execute smarter.
🧠 Learn to operate.

“How much should I spend on ads?”

Wrong question…The better question is:
“How many creative angles, hooks, and iterations can we produce and test consistently?”

Most brands don’t lose because they lack ad budget, they lose because:

Creative fatigue hits too fast
Messaging never evolves
They test too slowly
They rely on 2–3 ads for months
Their content pipeline can’t support scaling

Media buying amplifies what creative already is.

Good creative makes average media buyers look smart.

Bad creative makes great media buyers look terrible.
The brands winning right now aren’t just spending more, they’re producing more.

Testing faster.
Learning faster.
Iterating faster.

Creative output is no longer a “nice to have.”
It’s the growth engine.

“Meta ads don’t work anymore.”

That’s what most brands say right before we uncover:
• Broken funnels
• Bad creative
• No real offer
• Terrible tracking
• Weak landing pages
• Zero retention systems

The platform isn’t dead.
Your strategy probably is.

Most brands are scaling Meta ads the wrong way because they don’t understand the difference between ABO and CBO.

ABO gives you more control for testing audiences and creatives.
CBO lets Meta automatically push spend toward winners for scaling.

Knowing when to use each can completely change campaign performance, CPA efficiency, and scaling potential.

In this video I break down:
• When to use ABO
• When to use CBO
• Common mistakes brands make
• The framework we use to test → optimize → scale

If your ads feel inconsistent, this is probably one of the first things to fix.

Most brands have no real forecasting system.
They’re guessing inventory, cash flow, and ad budgets based on hope instead of data.

That’s exactly why we built Forecast by SAMA Labs.

Forecast gives eCommerce brands a simple way to project revenue, ad spend, MER, CAC, and growth scenarios so you can make smarter decisions before spending a dollar.

Use it to:
• Forecast monthly/quarterly revenue targets
• Reverse-engineer required ad spend and CAC goals
• Plan inventory around projected demand
• Build growth scenarios before scaling
• Understand what your business needs to hit its targets

If you’re serious about scaling with data instead of guesswork:

Try it free here:
https://forecast.sama-labs.com

One of the easiest wins in almost every Klaviyo audit we do?

Better segmentation.

You’d be shocked how many brands are still blasting their full list with zero engagement filtering.

No 30-day engaged.
No 60-day engaged.
No 90-day engaged.

Then they wonder why:
• Open rates tank
• Click rates fall
• Revenue gets inconsistent
• Deliverability declines

Sometimes the fix is not “better email design” or “more campaigns.”

It’s basic account hygiene.

Segment smarter.
Send cleaner.
Print more revenue.

If your Klaviyo account hasn’t been cleaned up in 6+ months, start here.

Most brands don’t fail at ads because the platform “stopped working.”

They fail because they make the same 3 mistakes over and over:

1. Scaling spend before they have enough signal
2. Expecting every channel to do the same job
3. Underinvesting in creative volume

Good media buying can’t fix bad structure.
And scaling gets a lot easier when your funnel is built with intention.

If you’re spending money on ads and growth feels inconsistent, chances are one of these is happening inside your business.

Follow for more no-BS growth insights for eCommerce brands.

SAMA University is officially live.

After years of building brands, scaling agencies, and seeing how much bad information exists in the marketing world… we decided to build the education platform we wish existed when we started.

SAMA U is where founders, marketers, and operators can learn modern growth systems across paid media, retention, creative, CRO, analytics, and more — directly from the people doing it every day.

No fluff. No theory. No recycled guru content.
Just real-world strategies, frameworks, and systems that actually drive growth.

If you’re serious about learning how modern businesses scale online, this was built for you.

Enrollment is now open.
🔗 Link in bio / Visit: www.samauniversity.com

SAMAUniversity