Omni Advertising

As car shoppers increasingly use AI to research options, compare vehicles, and guide purchase decisions, dealerships need to understand how these behaviors are shaping the path to purchase.

Key Takeaways Include:
❓ Shoppers are asking better questions
🔍 The research phase is getting longer
📍 Local visibility still wins
📸 Visual content matters more than ever
📚 Trust and expertise are becoming competitive advantages

Check out our latest blog post for more information: https://tinyurl.com/yhbr3zw4

We’re excited to share our May edition of Omni Advertising Direct, our email newsletter focused on digital strategy and creative for modern automotive retail.

This month’s edition includes:
📺 CTV Reach vs Real Incremental Impact
💰 Strategic Pricing in Today’s Used Car Market
🎨 Why More Ads ≠ Better Creative
📊 3rd Party Listing Competition

Read the full newsletter here: https://tinyurl.com/2k6ztbmd

Third-Party listing sites still matter for dealerships, but their role has changed. We break down how these platforms fit into today’s shopping journey and where performance is actually won.

Key Takeaways Include:
🚗 Buyers move fluidly between platforms, devices, and intent levels
🔍 Google is now the most important third-party listing platform
💰 Most active shoppers spend the majority of their time in the consideration phase
📊 Visibility alone isn’t performance

Check out our latest blog post for more information: https://tinyurl.com/yfdrxdcy

Research reveals that sold customers view an average of 10.3 vehicle detail pages (VDPs) before purchase, while qualified leads average 7.7 VDP Views.

At Omni Advertising, we help dealerships identify their hottest "buyer intent" and "lead intent" audiences by analyzing site activity and pinpointing segments that mirror these engagement patterns. This allows dealers to shift their strategy from basic lead funnel metrics to a more comprehensive demand generation strategy, including:

🎯 Develop hyper-targeted nurture campaigns for high-intent users
🔄 Dynamically adjust media mix based on buyer intent signals
💰 Allocate more investment towards your highest-performing channels
🚗 Prioritize user experiences proven to drive showroom traffic and sales

Check out our latest blog post for more information: https://tinyurl.com/yc7ya7xf

Connected TV (CTV) continues to grow, with 88% of U.S. households owning at least one device and over half of adults watching daily. This creates an opportunity for dealers to reach and engage their audiences more effectively, and understanding the customer journey is critical.

When it comes to buying a vehicle:
🔁 Purchase Cycle: 3-5 years
📅 Consideration Window: About 90 days

The consideration window is when buyers are actively researching and preparing to make a decision.

At Omni Advertising, our CTV targeting strategies are designed to deliver the right message at the right time to the right audience.

Check out our latest blog post for more information: https://tinyurl.com/4u44nj24