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Premiere Show Group Orlando Experiences Continued Growth, Introduces New Show Features ⭐️

Homed at Orange County Convention Center, the show continued its growth trajectory in 2026, drawing 54,500 attendees, a 5% increase year over year, and expanding its exhibitor presence by 10% with 547 booths across 166,000 square feet.

The event also welcomed more than 150 first-time exhibiting brands and introduced new features, including The Color Salon and an enhanced Main Stage experience. Programming included 900+ educational sessions, workshops and presentations for beauty professionals across the industry.

Read more with TSNN 👉 https://www.tsnn.com/trade-shows-conferences/premiere-orlando-experiences-continued-growth-introduces-new-show-features?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Premiere Orlando Experiences Continued Growth The three-day event for beauty professionals and students saw a bump in attendance and exhibitor participation.

The Power of One Collaborative Voice 🗣️

"The most powerful voice in our industry isn't one organization or leader—it's the collective voice of a community working toward common goals."

In our latest article, International Association of Exhibitions and Events President and CEO Marsha Flanagan, M.Ed., CEM shares how unified advocacy, strategic policy engagement, and workforce investment are helping position the exhibitions and events industry to shape its own recovery and future.

That work is already taking shape in Washington. During Exhibitions & Conferences Alliance's Legislative Action Day, more than 200 industry leaders met with congressional offices to advocate for priorities critical to our industry's future, including trade and tariffs, workforce development, and the Terrorism Risk Insurance Act.

The momentum extends beyond a single event. See how at the 🔗 below:
https://www.tsnn.com/event-planning/the-power-of-one-collaborative-voice?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

How to Hack Sustainability Reporting: From Metrics to Magic 📈

As sustainability expectations continue to evolve across the events industry, reporting can no longer be viewed as a compliance exercise or a collection of metrics. The real opportunity lies in transforming data into a compelling narrative that demonstrates impact, builds trust, and drives accountability.

When sustainability goals are paired with clear, transparent reporting, metrics become proof points for a larger story about purpose, progress, and long-term value.

For event organizers, venues, and suppliers alike, effective sustainability reporting is becoming a business imperative. It helps stakeholders understand not only what has been achieved, but why it matters... and where opportunities for improvement still exist.

👉 How is your organization turning sustainability data into meaningful impact stories? Read more with TSNN: https://www.tsnn.com/sustainability/how-to-hack-sustainability-reporting-from-metrics-to-magic?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Powered by Honeycomb Strategies

How to Hack Sustainability Reporting: From Metrics to Magic A guide to making sustainability data into compelling storytelling.

Trade Show Moves: TSNN's Roundup of New Hires & Promotions for June 🤝

The trade show industry continues to see leadership momentum as organizations invest in talent and strategic growth. In TSNN’s latest Trade Show Moves roundup, UFI - The Global Association of the Exhibition Industry, The Expo Group, Fern Expo, Visit Seattle, and other industry organizations announced a series of new hires and promotions aimed at driving innovation, strengthening client relationships, and expanding business opportunities.

As the exhibitions and events sector evolves, these leadership changes offer a glimpse into the people shaping the future of the industry.

📖 Read the full article with TSNN to learn more about the latest executive appointments and promotions across the trade show community: https://www.tsnn.com/people-career-development/trade-show-moves-tsnn-s-roundup-of-new-hires-promotions-for-june?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

TSNN's Roundup of New Hires & Promotions for June UFI, The Expo Group, Nth Degree, Visit Seattle, and more welcomed new leaders and rewarded hard-working staff with elevated roles in recent weeks.

Inside the UFI European Conference 2026 🤝

Record attendance at the UFI - The Global Association of the Exhibition Industry European Conference 2026 underscored a key industry shift: event leaders are moving beyond AI experimentation and focusing on how technology can enhance, not replace, human connection.

Held in İzmir, Turkey, the conference brought together more than 400 exhibition professionals to discuss the future of events. Conversations centered on practical AI applications, data-driven decision-making, and proving event ROI, while reinforcing the value of face-to-face experiences in an increasingly digital world.

The takeaway? Successful events will blend innovation with meaningful human engagement.

Read the full recap to explore the biggest trends, insights, and takeaways shaping the future of exhibitions and live events ⬇️
https://www.tsnn.com/event-planning/inside-the-ufi-european-conference-2026?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Inside the UFI European Conference 2026 Record attendance in Izmir, Turkey, as the exhibition industry balances AI innovation with human connection

The Global Autonomy Industry Gathered in Detroit for XPONENTIAL 2026 ⚙️

Nearly 10,000 leaders in robotics, drones, defense, manufacturing, and autonomous systems gathered in Detroit for Xponential 2026, and one message was clear: the autonomy industry has moved beyond experimentation and into large-scale deployment.

“When you’re walking through the city that put the world on wheels and is now leading the charge on connected and autonomous vehicles, that context elevates the entire show experience" said Claude Molinari of Visit Detroit.

From record attendance to real-world applications transforming infrastructure, mobility, and public safety, this year's event highlighted where the industry is headed next.

👉 Read the full event report: https://www.tsnn.com/trade-shows-conferences/the-global-autonomy-industry-gathered-in-detroit-for-xponential-2026?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Is the exhibition industry on the verge of its next major evolution? 💭

Despite global economic uncertainty, exhibitions continue to attract record levels of investment, with industry leaders betting on long-term growth and innovation. Douglas Emslie, Chairman of Cuil Bay Capital, shares why he believes the sector is entering one of its most exciting periods in decades... and what it could mean for organizers, exhibitors, and attendees alike.

"The next decade may not be defined by whether exhibitions survive disruption. It may be defined by how much they grow because of it."

Read the full thought piece:
https://www.tsnn.com/trade-shows-conferences/is-the-exhibition-industry-about-to-break-the-two-hour-barrier-?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Is the Exhibition Industry About to Break the Two-Hour Barrier? As global markets face uncertainty, Cuil Bay Capital Chairman Doug Emslie explains why exhibitions are attracting record investment.

Tech Trends: Must-See New Tools for Badge Printing, Exhibitor Engagement, and More 📲

Event tech is evolving fast... and the latest innovations are focused on making the attendee and exhibitor experience more seamless, data-driven, and engaging.

In TSNN’s newest Tech Trends roundup, we explore emerging tools for on-demand badge printing, exhibitor engagement, attendee networking, and event operations that are helping organizers streamline workflows and create more meaningful event experiences. As expectations for personalization and efficiency continue to rise, these technologies are becoming essential components of the modern event toolkit.

Read the full story: https://www.tsnn.com/event-tech/tech-trends-must-see-new-tools-for-badge-printing-exhibitor-engagement-and-more?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Tech Trends: Must-See New Tools for Badge Printing and More TSNN takes a deep dive into the newest tech solutions for trade shows, plus the latest must-know industry news.

Face-to-Face Still Wins: Exhibitors Spend More on Trade Shows Than Any Other Channel ✍️

New research from CEIR reinforces what many in the industry already know: trade shows remain the most important channel in the B2B marketing mix.

In her latest analysis, CEIR VP of Research Nancy Drapeau, IPC examines how exhibitors allocate their total marketing budgets across channels, and the findings are striking. Nearly a decade after CEIR last conducted this study, trade shows still command 41% of marketing spend, making them the single largest marketing investment for exhibitors.

The data points to the enduring value of face-to-face engagement and the resilience of exhibitions in an increasingly complex marketing landscape.

Read Nancy's full analysis to learn what the numbers reveal about the role of trade shows in today's B2B marketing strategy ⬇️
https://www.tsnn.com/exhibitors/exhibitor-marketing-budgets-part-ii-where-b2b-exhibitions-sit-in-the-marketing-mix?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial

Inside the in Chicago 🍽️

55,000+ foodservice professionals returned to McCormick Place for the 105th edition of The National Restaurant Association Show by Informa and the show floor delivered a full sensory experience

Among the standout moments:
🔸 Hormel Foods debuted a Spam hot dog on a Hawaiian sweet bun topped with pineapple relish
🔸 CAYE’s robotic barista served lattes personalized with attendees’ selfies in the foam
🔸 Red Bull wowed crowds with cocktails, mocktails, and an F1 car suspended vertically above its booth
🔸 Middleby kept attendees fueled with slushies, shakes, refreshers, and espresso made with its newest beverage equipment

Those activations were just a taste of what attendees experienced. The event brought together foodservice and hospitality professionals from around the world for four days of product discovery, networking, live demos, and business insights.

Get the full scoop with TSNN at the link below:
https://www.tsnn.com/trade-shows-conferences/inside-the-2026restaurantshow-in-chicago?utm_source=google&utm_medium=social&utm_campaign=TSNNeditorial