Flock Boston

This weather calls for a cozy fall candle - lucky for you we just restocked.

Open at the shop 11-7 open online 24/7

Shop stills - last week of September edition. Swipe to see our week full of new arrivals, shop girl selfies, buying for summer and of course cute puppies.

Big charlie meets little Charlie

Buying for summer 🤯

fall calls for boots and chunky layers

Sweatah best sellah.

Syd holding it down on Thursdays

We love her

Tagging

Yes, that dog had a Jean jacket o

Sneak peak at a new arrival.

The best Gracie.

Something about a maxi in the fall

These socks are a flock staff favorite. We all wear them, all the time.

Knits and lace

Girls would kill for those lashes.

Fill a mom’s cup.

New pouches

Even our tools are cute.

I regret not bringing this jacket home.

Petals and suede.

Gracie approves of our new Fall denim. Whether you’re searching for colored denim, embroidered denim or the perfect pair of wear everywhere jeans - we’ve got it all.

Shop stills this week! Swipe to see our cute new arrivals, neighborhood pups, flower power, love notes from our vendors and more ✨

Bowser!

41 gorgeous dahlia bouquets from Fivefork farms 🌸

Birthday Hottie 🌭

Vinny!

A sweet surprise in our planters 🌺

The dreamiest fall rack.

Feeling the reds in our new arrivals 🍒

Bambam!

Syd decked out in Flock ❤️‍🔥

The little things.

Our CSA pickup visitors.

The warmth of handwritten notes will always make our day✨

It’s all about the details.

The most gorgeous dahlias from Fivefork Farms.

Window girlies.

You can always find a Grateful Dead Tee at Flock ⚡️

Your favorite candles and canvas bags restock.

The softest (faux) suede pieces you’ll fall in love with.

Tomatoes and olives 🤌🏻

Come on in and fall in love with our new arrivals. They are out of this world.

Sidewalk sale savings is still happening - and our new arrivals are SO good. See you soon!

Shop stills - birthday week edition

1. joy
2. mantra
3. this dress
4. sidewalk smiles
5. sidewalk sale prep
6. tagging new merch
7. clip restock
8. Lois love
9. sunny thanks
10. this pup knows what’s up
11. sale styles
12. Chopper
13. you can be in the club
14. a favorite style
15. this bag 😍
16. smiles for seventeen
17. Parkside Bookshop had the perfect book waiting for D.

… and then we turned 17! Today we celebrate 17 years of a Flockin’ good time. Every year this date sneaks up on me, and I’m still in awe that I get to keep counting up the number line.

I am incredibly grateful for this special little space on Shawmut Ave. that I get to share with all of you.

Thank you times a million for supporting this dream of mine and for believing in my vision.

BIG love to my family, my nearest and dearest people, my team throughout all of these seasons, the South End community and to all that have shopped at Flock. 💜✨

Thank you, thank you, thank you.

xo Dani

RESTOCKED phish summer tour tee!