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Holiday shopping is changing, and Q4 strategies need to keep up.

From reaching shoppers earlier to adapting creative for key moments and turning holiday buyers into repeat customers, a strong Q4 plan goes beyond the promotion.

Explore 5 moves to consider for Holiday 2026 →

The Q4 Playbook Has Changed: 5 Moves for Holiday 2026 Discover five ways brands can adapt their Q4 strategy for changing holiday shopping behaviors in 2026.

A strong media mix is about giving each channel a clear job to do.

Some channels help expand reach, others capture demand, and others can connect advertising to specific audiences or markets.

Explore where different paid media channels can fit into your strategy →

How to Choose the Right Paid Media Channels for Your Marketing Goals Choose the right paid media channels for your marketing goals, from building brand awareness to reaching specific audiences and driving conversions.

Holiday shopping continues to change, and Q4 strategies need to change with it.

From reaching shoppers earlier to creating more timely messaging and building relationships beyond the first purchase, there are new opportunities to make more of the holiday season.

See 5 moves to consider for Holiday 2026 →

The Q4 Playbook Has Changed: 5 Moves for Holiday 2026 Discover five ways brands can adapt their Q4 strategy for changing holiday shopping behaviors in 2026.

Q4 planning is already underway, and the playbook is changing.

Reaching shoppers earlier matters. So does building timely creative, improving product visibility for AI discovery, and keeping holiday customers engaged after the first purchase.

Our latest blog breaks down 5 moves to help marketers prepare for Holiday 2026.

→ https://bit.ly/3T4syNr

Location can add valuable context to a paid media strategy beyond simply determining where ads appear.

From prioritizing the right markets to connecting media exposure with real-world visits, a thoughtful location strategy can help marketers make smarter campaign decisions.

Explore 4 ways to make location-based campaigns more effective →

4 Ways to Make Location-Based Campaigns More Effective Discover 4 ways to make location-based campaigns more relevant and effective, from smarter targeting to store visit measurement.

Happy Fluffy Friend Friday from Akira!

Before choosing a paid media channel, start with one question: What do you need your advertising to accomplish?

From building awareness to driving conversions or reaching specific markets, different channels play different roles in your strategy.

See how to match your media mix to your marketing goals →

How to Choose the Right Paid Media Channels for Your Marketing Goals Choose the right paid media channels for your marketing goals, from building brand awareness to reaching specific audiences and driving conversions.

Location can play a bigger role in paid media than simply deciding where an ad runs.

From prioritizing markets and adapting creative to tapping into local moments and measuring store visits, geography can help make campaigns more relevant.

See 4 ways to make location-based campaigns more effective → https://hubs.ly/Q04vbmDZ0

The right paid media mix depends on what you’re trying to accomplish.

We break down which channels to consider for brand awareness, audience reach, conversions, geographic targeting, and more.

https://bit.ly/4bWX6qH

Paid media or organic marketing? The strongest strategies don’t treat it as an either/or decision. Organic marketing helps build long-term visibility and trust, while paid media helps brands reach the right audiences faster and at scale.

Learn the key differences between paid and organic marketing, the role each plays, and how they can work together to support a stronger marketing strategy.

Read more:

Paid Media vs. Organic Marketing: What's the Difference? Learn the differences between paid media and organic marketing, when to use each, and why the strongest marketing strategies combine both.