The Relevancy Group

The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization's relevance within the broader online economy. We define relevance as the intersection of content and context that is metered by frequency. Working with leading vendors and associations that serve the household brand names that make up our online economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing Connected Marketing strategies and tactics.