Nowspeed Marketing

Every home builder in town was fishing in the same hole, with the same bait, competing on the same price-and-speed game.🎣

Justin Stoddard, Co-Founder & CEO of ProInsight, realized that wasn't a path to scale — so he looked for people who had all the clients he wanted but weren't his competitors at all: architects and interior designers just one step upstream.

The twist? Everyone knew builders could get referrals from designers. What set Justin apart was the approach — skipping the business-card handoff and getting genuinely curious about their business and where they wanted to go. As he puts it, channeling Zig Ziglar: "You can have everything you want in this life if you help enough other people get what they want."

In this clip from Marketing In The Now, Justin shares this pivotal realization with host David Reske. Full episode here 👉 https://f.mtr.cool/y36sfr57i9

Cornelius Schmahl has helped build 9 unicorns, invested in 100+ startups across six continents, and scaled Uber across three continents. So when he says not using AI is now "a very expensive ignorance tax," it's worth paying attention.

In this clip from Marketing In The Now, Cornelius tells host David Reske that businesses sitting on the sidelines with AI aren't just standing still — they're actively falling behind, because AI has opened up entirely new dimensions of how business gets done. Companies that stay oblivious to it don't just miss an opportunity. They get outcompeted.

Full conversation covers how to rebuild AI-first, why product-market fit is a spectrum, and why outsourcing beats hiring 👉 https://f.mtr.cool/kwagcyctou

Everyone's polished in networking circles — but is anyone actually being honest?

In this clip from Marketing In The Now, Alicia Williams (Founder & Chief Creative Strategist, Aliste Marketing) tells host David Reske why she got tired of "glitter on the mirror" conversations. It's the exact problem that pushed her to build a community centered on real, unfiltered peer support — which is what this whole episode with David is about.

Watch the full conversation to hear how it's paying off 👉 https://f.mtr.cool/1k4ogel2uk

Most people use AI like a search engine — type a query, take the first answer, move on. Serial entrepreneur David Guttman does the opposite, and it's why he's getting results most people never will.

On this episode of Marketing in the Now, host David Reske talks with Guttman about his two techniques for turning AI into a real creative partner:

1️⃣ Treating it like a conversation with a world-class expert — pushing back line by line, arguing your point, asking it to go deeper.
2️⃣ Running the same problem through multiple AI tools at once, then curating the best of everything that comes back.

Watch the full conversation with David Guttman on Marketing in the Now 👉 https://f.mtr.cool/lmcmytnkhg

The barrier to starting a business just collapsed — and Eleanor Kubacki says women 55+ are perfectly positioned to walk through it.

On this episode of Marketing In The Now, Eleanor Kubacki, CEO of EFK Group, tells host David Reske why AI is the ultimate equalizer for women who've built careers the old way. Startups can now build their own websites, brands, and strategy — competing with agencies "10 times their size." Eleanor's embraced it fully: 70% of how she runs her business has changed in the past year alone.

Listen to the full conversation for more on reinvention, fear, and why this might be the best decade yet for experienced women in business 👉 https://f.mtr.cool/rjemtabmkl

Deploying AI tools is easy. Building an AI-native operation is something else entirely.

In this clip from Marketing In The Now, host David Reske asks go-to-market consultant Katie Sadler the question every B2B leader is wrestling with: are AI point solutions actually moving the needle, or do you only see real breakthroughs when AI is embedded across the entire workflow?

Katie's take? Stop asking "what pain point can this tool solve?" and start asking "what does every person in this process — buyer, seller, product team, executive — actually need to get from ideation to healthy, ongoing revenue?"

And if your AI rollout hasn't gone perfectly? That's not failure. That's iteration — and it's part of the process.

Catch the full episode to learn how to make your go-to-market strategy truly AI-native 👉 https://f.mtr.cool/uprbzzqiwk

What's actually powering an AI answer engine? 🤖

In this clip from Marketing In The Now, David Reske gets Mark Goloboy to pull back the curtain on the technology behind his GPT-powered website — and there's more to it than you might expect.

Mark breaks down two versions of the answer engine his firm builds: a leaner version trained exclusively on published web content, and a fully custom agentic solution that can ingest video, audio, internal documents, and databases for deeper, more sensitive use cases.

But the real insight from this episode? The content strategy behind it. Mark rebuilt his entire blog around frequently asked questions — not to drive clicks, but to train the AI. That content loop is what powers better answers, stronger SEO, and improved visibility in tools like ChatGPT and Gemini.

This is what production AI looks like in 2026.

Listen to the full episode 👉 https://f.mtr.cool/bnkvnynjwe

What does it look like when customers stop just buying a brand and start believing in it?

In this clip from Marketing In The Now, host David Reske sits down with Lee Nadler, CMO of Flip and veteran behind some of the most beloved brands in history, to explore the moment Lee first witnessed true brand zealotry at Snapple: fans writing love letters, requesting tattoo rights, and ordering hundreds of cases of peach iced tea for their weddings.

His team didn't manufacture the passion — they listened, found Wendy the Snapple Lady with a box of real letters under her desk, and turned authenticity into a movement.

In the full episode, David and Lee go even deeper, unpacking how brands like MINI Cooper built passionate owner communities, how AI is transforming customer service into a competitive advantage, and what it really takes to move customers from satisfied to zealous.

Don't miss it 👉 https://f.mtr.cool/rrtffvfuua

The buying journey just changed — forever.

In the latest episode of Marketing In The Now, host David Reske welcomes back Mike Ensing, CEO of Revere, to unpack the "AI brand control crisis" reshaping how brands are discovered, evaluated, and chosen.

Buyers aren't starting with Google. They're not ending with your website. AI is now driving "clickless search" — and agents that execute purchases autonomously are already on the horizon.

Mike breaks down his six pillars of AI brand transformation and why no press release will fool an LLM that knows your product falls short.

Full episode here 👉 https://f.mtr.cool/ccldafkmot

What if your marketing team ran like an engineering team?

In this clip from Marketing In The Now, Maria Scheifler, Fractional CMO of MKT Velocity, breaks down the sprint framework — and why 2-week cycles, refined goals, and committed capacity are the secret to shipping meaningful marketing work without the chaos.

If your team is busy but not delivering, this one's for you.

Listen to the full episode 👉 https://f.mtr.cool/zaluvmzjlt