Boston University AdLab
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AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University.
We’re the future of advertising, providing clients with innovative creations that cut through the noise. Our undergraduate and graduate students work together to blend their creativity and strategic insights on projects that drive business results.
Behind the scenes at our Fall 2026 Eboard photoshoot 📸! Here’s a look behind the lens at the faces leading AdLab into Fall 2026.
05/02/2026
Another semester wrapped!
From late nights of hard work to amazing final campaigns, this semester was built on creativity, collaboration, and a lot of basecamp pings.
See you next fall!
05/02/2026
Congratulations to the winners of the Spring 2026 Adlabbie Awards🥇
05/02/2026
The Winners of the Spring 2026 Adlabbie Awards🏆
05/02/2026
The Adlabbies!
Finished up another semester of amazing work and dedication💪
Here is a little peak as to how we celebrate✨
Thank you to all the wonderful AdLabbers and professors for such a fun event🎆
We asked adlabbers what their bonding looked like during the semester, and let’s just say it involved some pizza, getting chased by squirrels, and a little bit of chaos in between. AdLab team bonding is never boring.
We have only the most elite walkout songs here at the AdLabbies! 🎤🔥
Celebrating a semester filled with hard work and dedication, these were the vibes that keep us going 💪
05/02/2026
“Today’s most important brand moments often aren’t happening in the posts themselves— they’re happening underneath them.”
Today’s brands aren’t just posting. They’re showing up in the comments. From humor to real-time engagement, comment sections have become a powerful space for building relevance, personality, and connection.
In our latest blog, we explore how brands are turning conversations into strategy — and why joining the dialogue might matter more than ever 👉https://www.buadlab.com/blog/bold-brands-talk-back-how-the-comments-section-is-fostering-brand-relevancy
CulturalRelevance
We asked AdLabbers about their craziest bonding moments…the answers? squirrels, no money, and a lot of chaos 😭
05/01/2026
Last All-Agency of the semester, and we’re finishing strong! 🎉
✨ This week, we got to hear from AdLab alumni and industry professionals Abby, Amanda, Ava, Katie, and Sarah about life after AdLab, entering the industry, and the advice they wish they had earlier. Huge thank you to all of them for sharing their time, experiences, and insight with us!
🎬 Around the agency, things are moving fast as teams lock in final edits, prep for presentations, and bring months of work closer to the finish line. From video cuts to campaign decks, everyone is in that final stretch mode.
🗣️ Departments also wrapped up their last meetings of the semester, giving teams a chance to check in, look back, and close out the year together.
🥳 We’re almost at the finish line, but not done just yet. See you at the Adlabbies!
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640 Commonwealth Avenue
Boston, MA
02215