Brafton

ChatGPT ads are already reshaping how marketers think about paid media. The question isn’t whether to care — it’s how soon you act.

Get our insights in our blog:

ChatGPT Ads for Marketers | Brafton Brafton Director of Paid Media Zach Shah explains everything there is to know now about OpenAI's emerging platform and how marketers should approach it.

One of our tenets at Brafton is to offer expert guidance and support to the teams we work with — to become a natural extension of your team, not a replacement for it. Thanks for the kind review, Danielle!

Time. Team. Talent. Tools. These are the four challenges we see most often among in-house marketing teams. The good news? You don't always need to hire more employees to solve them.

Learn how agencies help marketers scale smarter:

7 Reasons In-House Marketers Need an Agency | Brafton Think you don't need a marketing agency? Consider how a partner could enhance and extend your current in-house marketing capabilities for the better.

One-click SEO reports can surface thousands of “issues” in minutes… but how many actually matter? In 2026, successful SEO isn’t about fixing everything. It’s about prioritizing what impacts rankings, traffic and conversions the most. Because data without context is just noise.

Stop Wasting Budget on Reports With No Insights | Brafton Stop wasting time on low-impact SEO fixes. Learn how to turn audit data into prioritized insights that actually drive performance.

What’s on marketers’ minds? At HubSpot’s UNBOUND, our team heard plenty about AI, content quality and the challenges of getting work done. Here’s what we learned from those conversations: https://bit.ly/4AwN0Ya

AI search is changing how customers discover brands. Marketers now need to track visibility, citations and engagement — not just clicks and traffic. Get more insights in our blog:

Blog Search in 2026: The SERP Is the New Funnel | Brafton More users are asking AI assistants and LLMs for help rather than Googling. We look at the stats and break down what it means for your marketing funnel.

Zach is going live today at 12:00 pm EDT.

Have questions about ChatGPT ads or AI advertising? Join us today for a practical deep dive into what’s actually happening across AI advertising, where the best opportunities are, and what your paid media team can start doing about it.

Last chance to register: https://bit.ly/4gUwQ1H

Winning Strategies for AI Ads, ChatGPT Ads & The Next Era of Paid Search AI is creating new advertising opportunities across search and generative AI platforms. Join Brafton’s Director of Paid Search, Zach Shah, for a practical look

Reminder: Our PPC webinar is happening tomorrow at 12:00 pm EDT.

Join Brafton Director of Paid Search Zach Shah for Winning Strategies for AI Ads, ChatGPT Ads & the Next Era of Paid Search

He’ll be talking through ChatGPT ads, Google’s newest AI ad formats, budgets, targeting, measurement and more.

Register here: https://bit.ly/4gUwQ1H

Winning Strategies for AI Ads, ChatGPT Ads & The Next Era of Paid Search AI is creating new advertising opportunities across search and generative AI platforms. Join Brafton’s Director of Paid Search, Zach Shah, for a practical look

We’re two days out! If ChatGPT ads, Google AI Mode or AI-powered paid search are on your radar, join us this Wednesday.

We’ll cover what’s available today, where your PPC spend will work its hardest, and how to start testing opportunities without resetting your entire paid strategy.

Save your spot: https://bit.ly/4gUwQ1H

Winning Strategies for AI Ads, ChatGPT Ads & The Next Era of Paid Search AI is creating new advertising opportunities across search and generative AI platforms. Join Brafton’s Director of Paid Search, Zach Shah, for a practical look

Where should you actually be putting your AI advertising budget?

Next week, Brafton Director of Paid Search Zach Shah will dig into where AI ad spend is going, what ChatGPT ads can offer today and how Google’s AI ad formats fit into the picture.

Plus, we’ll share practical steps you can take over the next 90 days.

Join us Sept. 23: https://bit.ly/4gUwQ1H

Winning Strategies for AI Ads, ChatGPT Ads & The Next Era of Paid Search AI is creating new advertising opportunities across search and generative AI platforms. Join Brafton’s Director of Paid Search, Zach Shah, for a practical look