SMB Group
Share
Technology industry consulting firm to help vendors better serve small and medium businesses (SMBs). http://www.smb-gr.com/company/about-smb-group/
SMB Group is a technology industry research, analysis and consulting firm focused on technology adoption and trends in the small and medium business (SMB) market. Founded in 2008, we help our clients to:
- Identify market trends and opportunities
- Understand and segment the SMB market
- Evaluate and act upon market opportunities, competitive threats and disruptive trends
- Develop more compelling messaging
- Position solutions for growth and competitive advantage
For more information you can visit http://www.smb-gr.com/ or contact us at -
Email: [email protected];
Lisa Lincoln: (508) 734-5658, [email protected]
Sanjeev Aggarwal: [email protected]
Laurie McCabe: [email protected]
12/19/2025
In a new blog post, Laurie McCabe examines how Salesforce’s SMB strategy has evolved from Starter Suite to Starter Pro—and why this shift is more evolutionary than revolutionary. 🚀
The analysis explores Salesforce’s multi-year effort to simplify CRM adoption for SMBs, expand functionality without overwhelming users, and increasingly embed AI into core workflows. Rather than viewing Starter Pro as a one-off launch, the post positions it as a strategic next step in building a clearer on-ramp from entry-level CRM to more advanced capabilities.
Read the full analysis here:
👉 https://lauriemccabe.com/2025/12/19/salesforces-evolving-smb-strategy-from-starter-suite-to-pro-suite-and-beyond/
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
121 Beacon Street Unit 5
Boston, MA
02116