Chew

A small food budget deserves a very big culinary imagination.

I want the same ambition in an everyday supermarket meal that I bring to a restaurant plate: a browned edge, a generous aroma, a mouthful that makes the next one inevitable.

Put lentils in that brief. Give them roasted onion, a sauce with some depth and a bright finish. Then give the development team the real challenge: make it enjoyable, nourishing, straightforward to prepare and affordable to buy again.

That is a serious culinary assignment. I find it exhilarating.

At CHEW, we bring chefs, scientists and commercial thinking into the same conversation because the price belongs in the creative brief. So does the way someone will actually cook and eat the food.

The ambition is pleasure people can reach.

For your next everyday meal, notice the detail that makes it feel generous. The crisp edge? The sauce? The aroma when you open it? That detail deserves a place in affordable food development.

Food teams: bring us the price point and the eating experience you want to make possible. Let's work on both.

Adam Melonas
Founder, CHEW

We are excited to share this great piece on Chew featured this weekend on New England Living Host Rachel Holt met with our CEO/Founder Adam Melonas and our team at our HQ in Fenway to explore how we are living and breathing our mission of democratizing good food for all people. https://newenglandliving.tv/chew/

Will you be in Lausanne this week for ?

Be sure to check out Chew CEO//Founder Adam Melonas in a provocative conversation, rich debate and thought leading panel on Food as Medicine on Day 2.

Adam will be joined onstage by Dr. Nora K.(Nuritas), Richard Day (ADM) and Anand Parikh (Faeth Therapeutics).