3Play Media
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3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy.
We are based in Boston, MA and have been operating since 2007.
06/25/2026
University video libraries don't shrink. Every semester, more lectures, course recordings, and campus content get added to platforms that are already hard to audit.
Under ADA Title II, all of it needs to be accessible, including captions and audio description. Managing that at scale without a way to prioritize is where compliance strategies break down.
Pulse audits your entire library, scores caption accuracy at the video level, evaluates audio description requirements for each piece of content, and routes only the high-risk files for human remediation. So your team focuses where it actually matters, and your budget goes further.
Learn more at the link in the comments.
06/22/2026
ADA Title II is making audio description a compliance requirement, and most universities don't know where to start.
Next week on June 29, we're hosting a live webinar to walk through exactly what AD compliance looks like in practice, how to use Pulse to audit what you have, and how to build a strategy that's defensible before the deadline hits.
If you're an accessibility coordinator, IT director, or anyone responsible for making your institution's video content compliant, this one's for you.
Register at the link in the comments.
06/12/2026
Congrats to 3Play's very own Kim Nelson for making VentureFizz's list of top AI marketers in Boston!
As Director of Growth Marketing, Kim has been pushing the boundaries of what AI-driven growth looks like in practice, and it's great to see that innovation recognized.
Well done Kim!
06/03/2026
It’s always special going back to where it all began.
Yesterday, Jessie and Nicole visited MIT for the MIT IT Partners 2026 Conference.
3Play Media was born out of MIT, so returning to campus as a vendor was a wonderful full-circle moment for us!
06/02/2026
Most YouTube creators assume their content has a language barrier.
They're right. But most also have no idea which videos to dub, which languages will actually grow their audience, or whether the ROI makes sense before they commit a dollar.
3Play's recommendation engine reads your actual channel analytics and tells you exactly which video and language combinations will move the needle.
Then we handle production: AI-powered dubbing with human linguists in the loop, so every adaptation sounds like it was made specifically for that audience.
Right now, a limited cohort of creators can put it to the test with $15,000 in free dubbing credits.
Learn more and apply at the link in the comments.
05/22/2026
Boston Tech Week is four days away.
Tuesday, May 26, we're hosting "Shipping with Claude", an evening for engineering and GTM leaders who are done talking about AI and ready to see it in production.
If that's you, register now since seats are limited. Registration link in the comments!
When you buy an inaccessible tool, you don't just buy a product.
You buy the accessibility problem that comes with it.
That's the mindset driving how Angela Jackson of the University of South Dakota approaches vendor evaluation. She asks hard questions up front, reviews documentation critically, and makes sure accessibility carries real weight in the final decision.
Not a checkbox; a requirement.
The result is fewer costly retrofits and students who are protected from day one.
The full webinar, "You Ask, Experts Answer: A Community Q&A on ADA Title II Compliance" is linked in the comments.
Traditional dubbing takes weeks. AI dubbing takes days.
The difference isn't just speed. It's the entire workflow: upload, transcribe, translate, synthesize, review, deliver. Done. With captions included.
Human reviewers are still in the loop, checking timing, audio quality, and translation accuracy. You get AI efficiency without sacrificing quality.
Watch the full breakdown on YouTube, link in the comments.
05/12/2026
Boston Tech Week is almost here.
In two weeks (Tuesday, May 26), we're hosting "Shipping with Claude", an evening for engineering and GTM leaders who are done talking about AI and ready to see it in production.
Live demos from teams who deployed last week. No decks, no pilots, no roadmaps.
Spaces are filling up fast. If you're leading an engineering or GTM team, register today to ensure you don't miss out!
Registration link in the comments 👇
Accessibility compliance isn't a project with a finish line.
As long as your institution is creating content, the work continues.
That's the core challenge for large universities: you might have thousands of people producing content on behalf of the institution. No central team, no matter how talented, can review all of it.
The only way it scales is by embedding accessibility into the tools, systems, and workflows that everyone already uses.
This clip features Kyle Shachmut, Senior Director of Digital Accessibility at Harvard, from our webinar, "You Ask, Experts Answer: A Community Q&A on ADA Title II Compliance." Link to the full recording in the comments.
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