Sterling Auto Group

Experience premium comfort, advanced technology, and all-electric capability in the Cadillac VISTIQ.

Cadillac VISTIQ

A fresh look for your next SUV adventure.

The 2027 GMC Terrain brings confident GMC style to the roads around Bryan, College Station, and the Brazos Valley.

If you are shopping for a new GMC SUV with everyday versatility, Sterling Buick GMC Texas is ready to help you explore the Terrain lineup.

Not every engine needs the same type of oil.

Sterling Buick GMC Texas offers conventional oil and full synthetic oil.

Our service team can help identify the right option for your vehicle.

We are so glad Caitlin provided you with great service and communication! Our team takes pride in making every service experience smooth and positive! Thank you for recognizing Caitlin and our service team!

Thank you for the great review, Hope! It’s fantastic to know that our team delivered the fast and exceptional service you deserve! We’re grateful for your support and confidence in our dealership!

Conquer every corner with the agile, all-electric OPTIQ-V.

The 2026 Cadillac OPTIQ-V​

Your next vehicle might already be waiting in Bryan.

Shopping for a used car near Bryan or College Station, TX? Sterling Auto Group offers a wide selection of pre-owned vehicles to explore in one convenient place.

Browse online, compare options, and find a pre-owned vehicle that works for your lifestyle and budget.

What are you shopping for next: SUV, truck, sedan, or something else? Tell us in the comments. 👇

We’re so glad we could make your service visit more convenient! Providing helpful transportation while your truck was being serviced is part of our commitment to excellent customer care! Thank you for choosing our dealership and for your kind words!

Looking for your next career move in Bryan, TX?

Sterling Auto Group is growing and looking for motivated team members to join our family-owned, customer-focused dealership group.

If you bring a strong work ethic, a customer-first mindset, and a desire to grow, we would love to hear from you.

Apply today and attach your resume through our employment page.