ARwall

Read the press release here: https://arwall.co/blogs/news/arwall-enters-strategic-partnership-with-cherry-johnson-siegmund-james-for-ip-assertion

FULL TEXT:

ARwall Enters Strategic Partnership with Cherry Johnson Siegmund James for IP Assertion

FOR IMMEDIATE RELEASE - Sept 7th, 2026

The partnership between virtual production technology pioneer ARwall, and powerhouse patent litigation firm Cherry Johnson Siegmund James PC (CJSJ) marks the start of a campaign against unlicensed usage of foundational effects technology used on hundreds of the highest-grossing films and series of the past decade, produced by the largest media companies in Hollywood.

LOS ANGELES, California — Sept 7th, 2026 — ARwall, Inc., a software developer of foundational technology for in-camera XR virtual production, today announced a strategic partnership with litigation and trial firm CJSJ, experts in commercial litigation and intellectual property. Under the partnership, CJSJ will support ARwall in the development, protection and strategic positioning of the company's considerable patent portfolio.

ARwall's portfolio is comprised of six (6) granted patents, five (5) in the United States and one (1) in Taiwan, covering a cohesive suite of technologies for extended, augmented and mixed reality (XR/AR/MR) in motion picture production, video production and immersive experiences. The inventions center on real-time virtual sets displayed on LED video walls with camera or human tracking, and extend to applications including virtual production soundstages, live broadcast set extensions, immersive theme park installations, and consumer XR experiences.

"ARwall was the first mover in bringing XR technology on-set for LED virtual production, beginning with our work in my kitchen in Studio City in 2016, then on the Universal City lot, then at Phase Two in Culver City,” recalls ARwall Co-Founder and CEO Rene Amador. “Then we opened our first office in Burbank, where we completed over 5000 demos for everyone in entertainment. During the pandemic, we switched to video chat demos and met all the major studio heads in their pajamas, something I’ll never forget.”

ARwall has been heralded by the XR creative community, trade groups and press as one of the sector’s great success stories, spurring one of the fastest mass adoptions in the industry's history. “Coming out of the restart in 2021, it was wonderfully apparent our tech brought salvation to filmmakers, crew and performers at the exact moment they needed it,” noted Amador. “And yes, we won some awards, but as filmmakers ourselves, our drive to keep innovating comes from wanting to push the industry toward new ways of approaching filmmaking. That constant search keeps things creatively interesting for filmmakers and viewers, but also adds huge value in efficiency and cost control, which is exceedingly important in today’s economic climate if we want to keep things centered around human performers, human crew and human artistry."

The earliest patents in the portfolio carry priority dates beginning in 2017, with subsequent filings through 2023. One of the most recent U.S. issuances remains open to active continuance, allowing new claims to be pursued indefinitely.

"The Firm and I are proud to assist ARwall regarding enforcing and licensing their IP. Ever since I met Rene, I knew the company was innovative and aggressive -- two values I share." said Erick Robinson, Partner at CJSJ.

The partnership reflects the expansion of licensing and enforcement opportunities for foundational tech IP owners in the United States over the past few years. It also underscores that the startup era of the virtual production industry may be over. LED volumes are now used continuously across film, television, and location-based entertainment extensively with no end in sight. These new VP platforms and workflow have proven capabilities to allow immediate integration of emerging technologies to captivate audiences.

About ARwall, Inc.

ARwall, Inc. develops foundational technology for in-camera XR, virtual production, LED volumes, and interactive virtual environments. The company holds a portfolio of six granted patents (five U.S., one Taiwanese) protecting real-time virtual set technologies for film, television, video production, virtual caves, and location-based entertainment. Media Inquiries: Yong Caballero, Media Relations, ARwall, [email protected] , +1 323 402-1230. Legal inquiries: [email protected]

About Cherry Johnson Siegmund James

CJSJ’s experience in more than 150 patent-related cases has given us the insight and knowledge of IP law that are needed to craft an effective strategy for licensing and litigation. The CJSJ team have extensive trial experience and have have served as counsel in numerous high-stakes patent litigation cases throughout the U.S. and the Pacific Rim. CJSJ’s litigation team speaks the language of technology and innovation and many have backgrounds as engineers, scientists, entrepreneurs, and named inventors. This expertise and experience helps our attorneys bring top technical and legal sophistication to every matter. CJSJ does more than litigate and try cases: it helps businesses build, defend, and maximize the value of their IP assets.

Cherry Johnson Siegmund James PC
7901 Fish Pond Road, Suite 200
Waco, Texas 76710
254.732.2242
https://www.cjsjlaw.com/

ARwall Enters Strategic Partnership with Cherry Johnson Siegmund James FOR IMMEDIATE RELEASE - Sept 7th, 2026 The partnership between virtual production technology pioneer ARwall, and powerhouse patent litigation firm Cherry Johnson Siegmund James PC (CJSJ) marks the start of a campaign against unlicensed usage of foundational effects technology used on hundreds of the...

🚀 It's happening TODAY.

Webinar: Using Infinite Studio 2's Studio Brain Makes Gaussian Splats Easy for XR Virtual Production

🕛 12:00 PM PST | YouTube Premiere
🔗 https://youtu.be/Ad5-9v-f5yU

ARwall CEO Rene Amador goes live in just a few hours to show exactly how ARFX Infinite Studio 2 is removing the technical barriers between independent filmmakers and extended reality virtual production.

Gaussian Splats. In-camera VFX. XR stage management. All made accessible through Studio Brain, in one platform built for creators who are serious about production quality.

This is what democratizing Hollywood-grade filmmaking looks like in 2026.

See you in the comments. 👇

⏰ Tomorrow. Noon PST. Don't sleep on this.

We're hosting a Premiere on YouTube with a full walkthrough of ARFX Infinite Studio 2 and how its Studio Brain feature makes Gaussian Splats approachable for any XR virtual production workflow, even if you're just getting started.

Rene Amador, CEO of ARwall, will be breaking it all down step by step:

What Gaussian Splats are and why they matter for XR stages

How Studio Brain simplifies the entire in-camera VFX pipeline

Why prosumer creators can now run workflows that used to require full production teams

🔗 Set your reminder now: https://youtu.be/Ad5-9v-f5yU

This is the kind of content that changes how people think about what's possible in their studio.

🎬 Virtual production just got a whole lot more accessible.

We're hosting a live YouTube Premiere you don't want to miss.

Webinar: Using Infinite Studio 2's Studio Brain Makes Gaussian Splats Easy for XR Virtual Production
📅 May 19 | 12:00 PM PST
🔗 https://youtu.be/Ad5-9v-f5yU

ARwall CEO Rene Amador will walk you through ARFX Infinite Studio 2, a prosumer platform designed to put Hollywood-grade in-camera VFX and XR stage management in the hands of independent creators and filmmakers, no massive crew or enterprise budget required.

If you've been curious about Gaussian Splats and how they fit into extended reality production, this is the clearest, most hands-on introduction you'll find anywhere.

Drop a 🎥 in the comments if you're joining us live.

VP shouldn't cost you a fortune to figure out. 💡

Introducing ARwall Consulting.

Direct access to the team behind 170+ virtual production deployments, 7+ years of real-world XR/AI systems, and 2x NAB AI Product of the Year.

Not advisors. Pioneers.

Whether you're an indie filmmaker just getting started or a studio planning a full AI transformation, we have a session built for you.

Starting at $600 for a 60-min 1:1 with Rene Amador himself.

🔗 Apply here: lp.arwall.co/consulting

🚀 Big update just dropped for ARFX Infinite Studio 2.

Version 2.0.11 brings one of the most exciting upgrades Studio Brain has seen: you can now turn images into 3D environments for virtual production.

That is not a small thing. For anyone who creates video content, builds virtual backdrops, works with LED walls, or just wants their scenes to feel more immersive, this changes how fast you can go from an idea to something production-ready.

Under the hood, it runs on Gaussian Splat generation, which adds real depth and dimension to your visuals. The improved depth map generation makes everything feel more spatial and usable inside a real workflow.

This release also makes Studio Brain smoother to use day to day: better loading screens, cleaner conversations, improved media handling, and clearer guidance when something is missing from your setup.

Start with an image. Build a world. Use it in your production.

Download ARFX Infinite Studio 2 v2.0.11 free right now:
👉 https://is2.arwall.co/

We just launched something the film industry has needed for a long time.

Introducing the ARwall Virtual Production Budget Calculator, a free, interactive tool that gives writers, filmmakers, producers, and line producers a real budget estimate and shooting schedule for virtual production. In minutes. No phone calls. No vendor back-and-forth.

Virtual production pricing has always been a black box. LED volume costs vary wildly depending on stage size, pixel pitch, software, and configuration, and most productions get their first real number only after weeks of vendor conversations. That opacity slows decisions, inflates contingencies, and keeps independent filmmakers from even exploring the technology.

We think that's wrong.

The VP Budget Calculator opens that box. Powered by data from 170+ stage builds worldwide, it delivers credible, production-informed estimates right at the moment you need them most, early in development, before you've committed to anything.

📊 Real-time budget ranges based on your project parameters
🗓️ Schedule projections that reflect actual ARFX Engine efficiencies — including ARwall's 15–20 pages/day workflow
🆓 Completely free: no account, no gatekeeping, no catch

Virtual production shouldn't be reserved for productions with studio budgets and vendor relationships. Transparency is the first step to accessibility and this is ours.

Try it now → lp.arwall.co/vp-budget-calculator

🎬 It’s official.

ARFX Infinite Studio is now available on the App Store.

Built as a companion to ARwall’s desktop ARFX platform, Infinite Studio brings professional virtual production filmmaking tools to iPhones and iPads.

• Camera tracking
• Scene and color control
• Multi-user collaboration
• No dedicated tracking hardware required

Trusted on real productions. Built to work across LED volumes, 4K TVs, and projectors.

👉 Download now on the App Store
https://apps.apple.com/us/app/arfx-infinite-studio/id6479610099

Happy New Year from the ARwall team. We’re grateful for everyone who’s been part of our journey—clients, partners, creators, and friends around the world. Whether your year was full of wins, lessons, change, or all of the above, we hope you’re stepping into 2026 with renewed energy and a sense of possibility.

As we look ahead, we’re excited to keep supporting the community with technology and services that make production more accessible, more flexible, and more creative—without losing sight of what matters most: people, collaboration, and the stories we choose to tell.

Wishing you a year filled with good health, meaningful work, and time for the people who ground you. Here’s to fresh starts and a bright year ahead.