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Why choose between tangible textbooks and interactive e-learning when your syllabus demands both?

Advertising is changing. The way we buy, target and optimize ads is changing with it.

AI, automation, real-time bidding and data-driven audience targeting are transforming the modern advertising ecosystem.

📘 PROGRAMMATIC ADVERTISING & AI-POWERED AD BUYING

A Comprehensive Guide for the Modern Marketer*

by
Dr. S. Franklin John
Dr. Raies Hamid
Dr. Nithya Gopalakrishnan

This book offers a contemporary perspective on how technology is reshaping digital advertising—from programmatic media buying and real-time bidding to AI-powered targeting, optimization and automated decision-making.

Why explore this book?

✓ Understand the fundamentals of programmatic advertising
✓ Explore AI-powered approaches to digital ad buying
✓ Learn how data and automation influence advertising decisions
✓ Understand real-time bidding and audience targeting
✓ Explore the evolving role of AI in modern marketing
✓ Connect advertising concepts with contemporary industry practices

Whether you are a marketing student, faculty member, researcher or practicing marketer, staying current is essential in an industry where technology continues to redefine how brands reach their audiences.

Learn the technology. Understand the ecosystem. Think like the modern marketer.

📖 Explore the book and add it to your marketing bookshelf.

SYBGEN Learning
Leading Minds. Expert Knowledge. Better Learning.

Education vs. Skillset!
In the dynamic landscape of knowledge, being highly educated is commendable, but being well educated is the game-changer! At SYBGEN, we believe that true education transcends degrees, focusing on honing practical skills that navigate today's ever-evolving demands.
Skills are the currency of the future—they empower you to adapt, innovate, and thrive in any scenario. A robust skill set can elevate you beyond the confines of traditional education.
Join the revolution! SYBGEN is your gateway to acquiring essential skills, ensuring you're not just highly educated, but exceptionally well educated for the challenges ahead.

Happy to announce eBook release of Internet of Things book written by Vinayak Shinde, Yogesh Pingle & Anjali Yeole

Title: Internet of Things
Authors: Vinayak Shinde | Yogesh Pingle | Anjali Yeole
INR : 499/- (eBook + SYBGEN’s IoT Bootcamp Exam Voucher)
Covers complete syllabus of CSE, Semester 6, Elective Subject

Internet of Things (eBook + Certification Exam Voucher) – Sybgen Learning The Internet of Things (IoT) has dramatically changed the lives of individuals. At present, IoT is not just about the connectivity of a handful of devices. The idea has evolved and now, aims to connect everything that surrounds us with the Internet. This book on IoT ensures that learners:

SYBGEN Team is happy to again associate with D. J. Sanghvi College of Engineering this time with IEEE Brainwaves for yet another exciting event as Knowledge Partner.

Best wishes to Team IEEE Brainwaves , you will rock the event !!

SYBGEN Inc. is glad to associate with K J. Somaiya’s HackerBash 2021

Introducing New Academia Course from SYBGEN ( https://sybgen.com/)

Data Science Bootcamp

For More details : [email protected]

Introducing New Academia Course from SYBGEN ( https://sybgen.com/)

Core Java Bootcamp

For More details : [email protected]

Introducing New Academia Course from SYBGEN ( https://sybgen.com/)

Block Chain Bootcamp

For More details : [email protected]

Introducing New Academia Course from SYBGEN ( https://sybgen.com/)

Cyber Science Bootcamp

For More details : [email protected]

Introducing New Academia Course from SYBGEN ( https://sybgen.com/)

IoT Bootcamp

For More details : [email protected]