Television Ad Group

Network Spotlight: HGTV

HGTV demonstrates why audience research should go beyond traditional age and gender demographics.

According to the network’s audience profile, HGTV reaches approximately 46.6 million viewers, with a median age of 66, a 70% female / 30% male audience, and a median household income of approximately $90,746.

For advertisers, understanding these household, lifestyle, and viewing characteristics can help determine whether a network aligns with the consumers they are trying to reach.

At Television Ad Group, we evaluate television, streaming/CTV, radio, podcasts, and digital media using audience research, programming, demographics, distribution, and cost efficiency. Successful media buying isn’t about reaching the largest audience, it’s about reaching the right audience.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America’s Media Buyers.

Streaming Advertising Is Changing How Advertisers Reach Television Audiences

Streaming TV gives advertisers the ability to go beyond selecting media based solely on networks, programs, or dayparts. Data targeting can help advertisers identify and reach audiences based on specific consumer characteristics and audience segments.

Paramount Streaming with Data Targeting demonstrates this approach by allowing audience segments to run across available Paramount streaming inventory, including Paramount+ and Pluto TV.

For advertisers, this creates another layer of precision. Instead of asking only, “What is my target audience watching?” media buyers can also ask, “How can we use audience data to reach those consumers across streaming environments?”

At Television Ad Group, we evaluate traditional television, CTV/streaming, radio, podcasts, digital media, and out-of-home based on audience, targeting capabilities, distribution, campaign objectives, and cost efficiency. Successful media buying isn't about using every platform available. It's about selecting the right platforms to reach the right audience efficiently.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America’s Media Buyers.

Radio Spotlight: The Joe Pags Show

News-talk radio continues to give advertisers access to highly engaged audiences who regularly tune in for commentary, current events, politics, sports, entertainment, and cultural issues.

The Joe Pags Show targets Adults 25–54 and airs Monday through Friday from 6PM–9PM, with weekend “Best Of” programming. According to the show profile, Joe Pags is heard on more than 180 radio stations across America and was ranked #7 on TALKERS' 2026 “Heavy Hundred” list of news-talk talent.

At Television Ad Group, we evaluate radio, television, streaming/CTV, podcasts, and digital media using audience, programming, distribution, and cost efficiency to help businesses make smarter media-buying decisions.

Learn more at www.TelevisionAdGroup.com

212-844-9057
[email protected]

Television Ad Group – America’s Media Buyers

Network Spotlight: History Channel

History Channel combines recognizable programming with an audience that offers advertisers valuable demographic and consumer insights.

According to the network’s audience profile, History reaches approximately 57 million viewers, with a median age of 67, a 61% male / 39% female audience, and a median household income of approximately $64,000. Viewers also show strong interests across categories including real estate, home remodeling, automotive, insurance, sports, hunting, fishing, and outdoor activities.

Programming such as Ancient Aliens, The UnXplained, and American Pickers demonstrates why programming environment and audience interests are important considerations when evaluating television advertising opportunities.

At Television Ad Group, we use audience research, programming analysis, demographics, and cost efficiency to help businesses make smarter media-buying decisions.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America’s Media Buyers

RFD Network: More Than a Television Network

RFD Network demonstrates how media brands are expanding beyond a single television platform to reach audiences across multiple screens and formats.

The portfolio includes RFD-TV, its flagship linear television network focused on agriculture, music, rural lifestyle and equine programming; RFD+ for streaming; Rural Radio on SiriusXM; RFD News; RFD Originals; and additional production and live-event capabilities through RFD Studios.

For advertisers, this type of media ecosystem can create opportunities to connect with audiences across television, streaming and audio while maintaining alignment with a consistent programming focus.

At Television Ad Group, we evaluate media opportunities based on audience, programming, distribution, platform and cost efficiency. The goal isn't simply to buy more media, it’s to identify where an advertiser can reach the right audience effectively.

www.TelevisionAdGroup.com
212-844-9057
[email protected]

Television Ad Group – America's Media Buyers.

Network Spotlight: One America News Network (OAN)

News audiences are unique in television advertising because viewers often develop strong habits around where they turn for information, political discussion, and coverage of current events. For advertisers, understanding those viewing patterns can be just as important as understanding total reach.

One America News Network (OAN) provides national and international news, political talk programming, special events, and current-affairs coverage. According to the network profile, OAN has approximately 27 million households in distribution, with an audience that is 55% male and 45% female. The profile also reports that 95% of the audience is age 45+, with a median household income of approximately $125,000.

Those characteristics illustrate an important principle in media buying: the value of a television audience depends on the advertiser trying to reach it. A network can be highly relevant for one campaign and completely wrong for another. That's why network selection should be based on audience fit, programming environment, campaign objectives, geography, frequency, and cost.

Television Ad Group helps advertisers navigate an increasingly fragmented media landscape by evaluating where their customers are watching and identifying television and streaming opportunities that make strategic and financial sense.

Television Ad Group – America's Media Buyers

www.TelevisionAdGroup.com
[email protected]
212-844-9057

NPR Sponsorship: National Reach Across Broadcast & Podcast Audio

According to NPR’s sponsorship materials, its content is distributed through more than 1,000 stations across the U.S., supported by 30 bureaus worldwide. Its podcast platform reaches 21.1 million monthly listeners and generates approximately 118.2 million monthly podcast downloads.

For advertisers, this illustrates why audio planning should consider more than individual stations. National public radio, podcasts, syndicated programming and other audio platforms can each provide different ways to build reach and connect with audiences.

It is also important to understand that NPR sponsorship is different from traditional commercial radio advertising. Messaging must follow underwriting guidelines, making the structure and creative approach an important part of planning a campaign.

At Television Ad Group, we evaluate national radio, podcasts, SiriusXM, television, streaming and other media opportunities based on audience, distribution and cost efficiency to help advertisers determine which platforms best align with their objectives.

www.TelevisionAdGroup.com
[email protected]
212-844-9057

Television Ad Group – America’s Media Buyers.

Hell’s Kitchen Returns for Season 25 on FOX

One of television’s most recognizable competition series is returning for another season. Hell’s Kitchen, starring Gordon Ramsay, returns to FOX for Season 25 this fall.

For advertisers, established programming like Hell’s Kitchen provides an opportunity to reach viewers within popular, high-profile entertainment content.

Television Ad Group works with advertisers to secure national and local television opportunities across FOX and other major television networks, helping brands maximize their exposure while taking advantage of cost-efficient media buying opportunities.

Interested in advertising on FOX or exploring television opportunities for your business?

www.TelevisionAdGroup.com
[email protected]
212-844-9057