Geonetric

Our work on a location strategy for Billings Clinic generated a lot of buzz during eHealthcare Strategy & Trends' Future of Hospital Websites virtual summit earlier this year.

Geonetric CEO Ben Dillon, along with Billings Clinic team members, recently answered more of attendees' pressing location strategy questions, like:

📍 How do you decide what's a location and what's a service?
📍 What happens when multiple services share one building?
📍 Can we automate the location management process?

Check the full Q&A out here: https://hubs.ly/Q04yqr_T0

Location Strategy Q&A: Billings Clinic on Governance, Listings, and AI Discovery, Pt. 2 Leaders from Billings Clinic discuss what deserves a location profile, how to manage data, and how website structure can support visibility.

We're up and running at !

Stop by Booth 614 to meet our team and pick up an energy drink, tote bag, can koozies, and more from our Boost Bar.

Have a question about your organization website, digital marketing efforts, or AI adoption? Our team can help with that too!

Need a boost during SHSMD Connections? We've got one waiting for you at Booth 614!

Stop by the Geonetric Boost Bar for:
⚡ Celsius energy drinks
🎁 Free swag
💬 Conversations about healthcare digital strategy
🤖 Insights on AI and digital transformation

See you next week!

https://hubs.ly/Q04xVxPJ0

Many healthcare organizations are approaching AI backward.

They're looking for places to use AI instead of identifying problems that need solving.

In our newest article, we look at how healthcare marketing and IT leaders can cut through the hype and evaluate AI through the lens of business outcomes.

https://hubs.ly/Q04y9w8W0

What AI use case has delivered the most value for your organization so far?

If a key member of your marketing team left your organization tomorrow, what would happen to the processes they're in charge of?

When one person becomes the system, website content governance becomes fragile.

Strong content governance is all about clear ownership, regardless of your team's size or who is out of the office that week.

Get your free content governance checklist:

https://hubs.ly/Q04xVtrp0

Your organization has invested heavily in growth, hiring new providers, adding new service lines, and building new locations.

But can patients actually find the care you've added?

As healthcare systems grow, digital experiences often break down. The result? Patients struggle to find the right provider, location, or service and may look elsewhere for care.

Join us for Demo Day on October 7 at 1 p.m. ET/12 p.m. CT to see how healthcare organizations are creating connected digital experiences that make care easier to find and easier to access.

✅ Better provider discoverability
✅ Connected patient journeys
✅ Faster paths to care
✅ Greater agility for marketing teams

Register today: https://hubs.ly/Q04y01910

Real estate on your website's homepage is limited. When patients land on your homepage, can they quickly:

☑️ Find a provider?
☑️ Locate a service?
☑️ Get directions?
☑️ Schedule an appointment?

A homepage isn't the place to cram in content that matters more to stakeholders than patients. It's where users land when they're looking for answers and care.

Prioritize key actions, and you'll win over new patients by helping them find what they need.

Find inspiration from award-winning healthcare homepages here:

https://hubs.ly/Q04xVgdY0

When evaluating digital platforms, which matters more: simplicity or flexibility?

That's the debate behind SaaS vs. PaaS.

Our newest article breaks down what healthcare leaders should consider when evaluating vendors and choosing a platform built for the future.

Read it here:

https://hubs.ly/Q04xPFH80

Leading healthcare organizations aren't reaching their growth goals because they have a prettier website or bolder branding.

The health systems and hospitals achieving growth in 2026 prioritize optimization across the entire care journey, including:

📈 User experience
📈 Findability
📈 Generative engine optimization
📈 Governance
📈 Conversion optimization

Need a place to start in setting and reaching your own growth goals? Check out our Winning Healthcare Growth eBook for tips and exercises you can try out today to drive growth at your organization:

https://hubs.ly/Q04xnMfD0

Everyone's talking about AI. If you're going to SHSMD Connections this year, we'd love to hear how your organization is handling the AI hype.

Are you:
✅ Exploring AI for content and marketing workflows?
✅ Looking at search and website experiences?
✅ Establishing governance and best practices?
✅ Trying to separate real opportunities from the buzz?

If AI is part of your strategic roadmap for 2027, stop by Booth 614 for a chat with one of our team members!

Bonus: You'll walk away with marketing freebies and a Celsius energy drink from our Boost Bar.

See you in Baltimore!