Forbes Books

There's a lot that goes into creating an effective brand strategy, but the strongest brands have these 3 things in common:

1️⃣ People understand what they do.

2️⃣ People recognize them when they show up.

3️⃣ And people trust what they have to say.

That's why clarity, consistency, and credibility matter so much. They help turn awareness into recognition and recognition into trust.

Forbes Books is proud to spotlight four new releases: practical playbooks from leaders who've built, scaled, and turned around real businesses.

Whether you're closing a deal, unifying your data, fixing a broken healthcare system, or turning client relationships into long-term partnerships, these books deliver frameworks built from decades in the field.

"The Business of Storytelling: Inspire Action, Build Trust, and Drive Results Through Story" by Don Yaeger. The thirteen-time NYT bestselling author breaks down how the best leaders and salespeople use story, not more data, to persuade, connect, and drive action.
🔗 https://ow.ly/UQwK50ZNXlY

"Agentic Intelligence: Strategy at the Speed of Data" by Manish Sood and Venkat Venkatraman. A practical guide to unifying scattered data and using real-time AI agents to make faster, clearer decisions across an organization.
🔗 https://ow.ly/rA2t50ZNXlZ

"MSP to MVP: Building Unbreakable Partnerships in the Customer Success Era" by Chris Day. Twenty years of experience building tech service businesses, condensed into the Six Disciplines that turn MSPs into indispensable partners.
🔗 https://www.amazon.com/dp/B0GWRKKGSG?_encoding=UTF8&psc=1&ref_=cm_sw_r_ffobk_cp_ud_dp_43AXU7YHLKBF1R3VT933_1&bestFormat=true

"The Remedy: Advancing Evidence-Based Healthcare Delivery in a Fragmented System" by Dr. Joseph Webb. Four decades of hospital turnaround experience distilled into a practical guide for leading sustainable improvements in health outcomes.
🔗 https://ow.ly/BtvP50ZNXm1

Five leaders, five industries, one question: what does leadership actually cost you?

Explore the latest Forbes Books Audio episodes and find the answer that fits where you're leading from:

🎙️ChangeMakers | Katie Goar with guest Crystal Wojciechowski ➡️ https://ow.ly/QhfM50ZMEfU

🎙️The Conversation | Clinton M. Padgett with guest Julie Newman ➡️
Pt. 1: https://ow.ly/sUwL50ZMEfQ
Pt.2: https://ow.ly/3H9g50ZMEfR

🎙️Bricks and Clicks | Cliff Hudson and Craig Miller with guest Brad Carson ➡️ https://ow.ly/ONeG50ZMEfT

🎙️RATCHET-UP | Allan Breidenbach with guest Tony Misura and others ➡️ https://ow.ly/XvQY50ZMEfS

🎙️Win-Win Leadership | Karen McDaniel with guest Chantell Preston ➡️ https://ow.ly/cf4F50ZMEfP

A new release from Forbes Books that makes you wonder if your brain and ChatGPT have more in common than you think.

A twenty-watt organ built the pyramids, wrote symphonies, and invented the machines now learning to think for themselves. That's the paradox at the center of this book.

"Emergence: How Our Twenty-Watt Brains Unlocked Intelligence Beyond Biology" by Bob Burgin traces the surprising path from neuroscience to AI, from a Nobel-winning study of sea slug neurons to an AI that tried to blackmail its own engineers. It's a sharp, timely look at how intelligence emerges — in brains and in code.
🔗 https://a.co/d/0ihwfdQx

If you want to understand where AI actually came from and where it's headed, this is essential reading.

Forbes Books is proud to announce its latest release — a leadership story built in the fire of near-collapse.

"The 24/7 CEO: The Battle for Survival That Helped Build Digital Advertising" by David J. Moore chronicles how he saved his company from the brink of bankruptcy during the dot-com crash. It's a raw look at hard decisions, resilience, and leadership under pressure — one that ends in a $649M acquisition by WPP.

If you're leading through uncertainty right now, this is the crisis manual you didn't know you needed.
🔗 https://a.co/d/0bXc2wts