SAGE Event Management

Like many coaches, I'd host Mastery days designed to teach our students our frameworks. I'd teach a concept, walk them through the tool, and then inevitably someone would say "This is awesome, I'm going to plug it into my GPT and see if it can do the work for me." It got me thinking: What if instead of the student asking GPT for a customized answer, we designed a platform where we ask the student questions, we extract their answers, we apply my framework, and we translate it to their unique situation. For the student: No more AI slop answers. For me: Bespoke outcomes for every student -- without me coaching them personally.

Everyone's using AI to speed up their own workflow. We asked a different question: what if you used it to make your students faster, to get them better results? We have an inside view of the biggest launches in the industry, exactly how many people they attract, retain, and keep. The fix isn't another backend productivity hack.

In 2020, COVID split the industry. Those who moved quickly to launch high ticket offers through virtual live events, and those who waited. The first group had their best year ever. We 7x'd our net profit. The others saw their profits shrink on the sidelines. Right now is a similar moment. The next 12 months could be an exponential gain if you seize the opportunity first.

Blue and I were out walking the dogs at a popular strip of restaurants the other day, and every single person we passed by was on their phone. Not some of them. All of them. Having a way deeper conversation with their phone than their family. Nobody talking to the person right beside them. When's the last time you left your phone at home to focus on people IRL?
Episode 8 of The Shift drops tomorrow at 9am on Youtube.

AI has a blind spot. It is designed to scan the internet and hand you an answer to any question instantly. It never asks where you've been or where you're going. So it almost always lacks context. It lacks the life experience that humans bring to any coaching conversation. And, unlike humans, it's not accountable for the results. So, AI's blind spot can easily become yours.

Most people describe their high ticket offer like a syllabus. Four retreats, monthly calls, a Facebook group. That's the how, not the why. The vehicle, not the destination. Add a well intentioned "so that" after every feature and you stop selling logistics and start selling the transformation your client actually wants.

When your student asks a question of ChatGPT (Clause or Grok), AI pulls the answer from all over the internet, stitches it all together, and delivers it to them with total confidence (and a good dose of flattery). No context for their situation, no accountability for whether it's true, or will actually work. But they don't know better, so they do the thing, and then it falls flat. That's a Frankensteined result, and that's where today's course creators come in. You + AI will outperform AI flying solo. Every single time.

Chatbots feel personal, like the tool actually knows you. So people take those results and try to apply them. It doesn't work. There's a boomerang happening right now: excitement to disappointment, because the output is generic the moment it leaves the chat window. That's the false sense of customization, and the correction is already underway.

AI alone gathers information, stitches it together without context, and recommends it with total confidence. People try it, it doesn't work, and now they've wasted time and energy on something that just sounded right. If you can deliver you plus AI, you have a real shot at your best year, by a long shot.
Episode 7 of The Shift drops on Youtube tomorrow @ 9am ET.